{"title":"Exploring the Metaverse from a Legacy Company Perspective: A Capabilities-Based View","authors":"Mario Benassi, Riccardo Rialti","doi":"10.1177/00081256241256997","DOIUrl":null,"url":null,"abstract":"Legacy companies are firms that rely on stable business models, established internal processes, and familiar technologies. Existing research acknowledges that legacy companies need to explore new technologies, but scholars largely neglect to analyze how this process unfolds. This knowledge gap is particularly relevant when disruptive technological paradigms are about to modify the business arena, as in the case of the metaverse. This article presents an inductive qualitative approach to understanding why and how legacy companies explore the metaverse. The metaverse exploration process is purpose-driven and largely incremental. Capabilities co-specialization facilitates the use of complementary resources for new purposes, subsequently determining the path toward different strategic fit configurations.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"89 1","pages":""},"PeriodicalIF":6.3000,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"California Management Review","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/00081256241256997","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Legacy companies are firms that rely on stable business models, established internal processes, and familiar technologies. Existing research acknowledges that legacy companies need to explore new technologies, but scholars largely neglect to analyze how this process unfolds. This knowledge gap is particularly relevant when disruptive technological paradigms are about to modify the business arena, as in the case of the metaverse. This article presents an inductive qualitative approach to understanding why and how legacy companies explore the metaverse. The metaverse exploration process is purpose-driven and largely incremental. Capabilities co-specialization facilitates the use of complementary resources for new purposes, subsequently determining the path toward different strategic fit configurations.
期刊介绍：
California Management Review (CMR) serves as a vital link between academia and management practice, offering leading-edge research with practical applications. Edited at UC Berkeley’s Haas School of Business, CMR covers a wide range of management topics, including innovation, strategy, sustainable practices, and human resources. CMR ranks among the top management journals globally, distributing articles through outlets like Harvard Business School Publishing and SAGE Publishing. Focused on bridging academia and practice, CMR ensures that all articles are based on rigorous academic research while providing actionable insights for managers. In addition to regular issues, CMR publishes special issues and sections on relevant topics, often guest-edited by leading faculty. Recent special issues have covered dynamic capabilities, city innovation, big data, and intellectual property management.
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