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Exploring the Metaverse from a Legacy Company Perspective: A Capabilities-Based View 从传统公司的角度探索 Metaverse:基于能力的视角
IF 1 2区 管理学 Q1 BUSINESS Pub Date : 2024-07-01 DOI: 10.1177/00081256241256997
Mario Benassi, Riccardo Rialti
Legacy companies are firms that rely on stable business models, established internal processes, and familiar technologies. Existing research acknowledges that legacy companies need to explore new technologies, but scholars largely neglect to analyze how this process unfolds. This knowledge gap is particularly relevant when disruptive technological paradigms are about to modify the business arena, as in the case of the metaverse. This article presents an inductive qualitative approach to understanding why and how legacy companies explore the metaverse. The metaverse exploration process is purpose-driven and largely incremental. Capabilities co-specialization facilitates the use of complementary resources for new purposes, subsequently determining the path toward different strategic fit configurations.
传统企业是指依赖稳定的商业模式、既定的内部流程和熟悉的技术的企业。现有研究承认传统企业需要探索新技术,但学者们大多忽视了对这一过程如何展开的分析。当颠覆性技术范式即将改变商业领域时,这一知识空白就显得尤为重要,元宇宙就是一个例子。本文介绍了一种归纳定性方法,以了解传统企业为何以及如何探索元宇宙。元宇宙的探索过程是由目的驱动的,而且在很大程度上是渐进的。能力的共同专业化有助于将互补资源用于新的目的,进而确定通往不同战略契合配置的路径。
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引用次数: 0
The Metaverse Flywheel: Creating Value across Physical and Virtual Worlds 元宇宙飞轮:在物理世界和虚拟世界之间创造价值
IF 1 2区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-05-28 DOI: 10.1177/00081256241252700
Paavo Ritala, Mika Ruokonen, Angelos Kostis
This study presents a metaverse flywheel model providing insights into how the emerging layered modular architecture of the metaverse can enable new types of value-creation opportunities for organizations. Based on interviews with early metaverse adopters and innovators, this article identifies three key metaverse affordances: prospection of future conditions, persistence of editable and evolving virtual spaces, and integration between virtual and physical worlds. The findings enhance the nascent metaverse literature by highlighting that new organizing logics are required for metaverse-specific value creation, which goes beyond the previous generation’s isolated 3D models and other interfaces.
本研究提出了一个元宇宙飞轮模型,让人们深入了解新兴的元宇宙分层模块架构如何为组织创造新型价值机会。根据对早期元海外采用者和创新者的访谈,本文确定了元海外的三个关键能力:对未来条件的预测、可编辑和不断发展的虚拟空间的持久性,以及虚拟世界与物理世界的融合。研究结果强调,元宇宙的特定价值创造需要新的组织逻辑,这超越了上一代孤立的三维模型和其他界面,从而加强了新生的元宇宙文献。
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引用次数: 0
The Diffusion of the Metaverse: How YouTube Influencers Shape Mass Adoption Metaverse 的扩散:YouTube 影响者如何影响大众采用
IF 1 2区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-05-18 DOI: 10.1177/00081256241246123
Fabian Tingelhoff, Sebastian Klug, Edona Elshan
The metaverse, although yet to be fully realized, offers a compelling vision: a scalable and interoperable ecosystem of virtual worlds that can be simultaneously accessed by multiple users using continuous, user-generated, and embodied identities (i.e., avatars). Since the metaverse will likely achieve widespread user adoption once innovators and early adopters recognize its values, it must evolve in a direction that appeals to these groups. However, it remains unsure what aspects of the metaverse innovators perceive as opportunities and challenges when engaging with early adopters. This article describes the opinions of users who influence the metaverse’s mass adoption, clarifying their perception of what already works well, holds high potential, and presents challenges. By synthesizing and critically evaluating this information, the article offers guidance for the future development and use of the metaverse and provides insights concerning its diffusion in society.
尽管元宇宙尚未完全实现,但它提供了一个引人注目的愿景:一个可扩展、可互操作的虚拟世界生态系统,多个用户可以使用连续的、用户生成的和化身身份(即虚拟化身)同时访问这些虚拟世界。一旦创新者和早期采用者认识到元世界的价值,元世界就可能获得广泛的用户采用,因此元世界必须朝着吸引这些群体的方向发展。然而,在与早期使用者接触时,创新者认为元海外的哪些方面是机遇,哪些方面是挑战,目前仍不清楚。本文描述了影响元数据大规模应用的用户的观点,阐明了他们对哪些方面已经运行良好、潜力巨大以及面临挑战的看法。通过对这些信息进行综合和批判性评估,文章为元海外的未来发展和使用提供了指导,并就元海外在社会中的传播提供了见解。
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引用次数: 0
Metaverse Management as Urban Planning: Lessons from Paradise (Nevada) 作为城市规划的元宇宙管理:天堂(内华达州)的经验教训
IF 1 2区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-05-08 DOI: 10.1177/00081256241247067
David R. Clough, Andy Wu
Metaverse architects face challenges akin to urban planners developing a new city: multiple stakeholders must coordinate on technical standards for interoperability and establish social consensus around specific choices. The article presents an analogy between the metaverse and the Las Vegas Strip in the unincorporated town of Paradise, NV, which arose in the mid-twentieth century as a focal destination for immersive entertainment delivered by eclectic interconnected resorts. It integrates this case study of the Las Vegas Strip with theories of technology management to derive practical insights for building the metaverse: focusing social momentum around a new destination and governing cooperation among de facto competitors.
元宇宙建筑师面临的挑战与城市规划师开发新城市类似:多个利益相关方必须就互操作性的技术标准进行协调,并就具体选择达成社会共识。这篇文章将元宇宙与内华达州未并入城镇天堂镇的拉斯维加斯大道进行了类比,拉斯维加斯大道兴起于二十世纪中叶,是由折衷式互连度假村提供的沉浸式娱乐的集中地。本报告将拉斯维加斯大道的案例研究与技术管理理论相结合,得出了建设元宇宙的实用见解:将社会动力集中到一个新的目的地周围,并管理事实上的竞争对手之间的合作。
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引用次数: 0
Closing the Innovation Performance Gap: Open Innovation in Military Bureaucracies 缩小创新绩效差距:军事官僚机构的开放式创新
IF 1 2区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-24 DOI: 10.1177/00081256241242166
Jasper Heeren, Vareska van de Vrande, Henk Volberda, Erik de Waard
This article explores the effects of open innovation on innovation performance in military bureaucracies. While the understanding of how bureaucratic organizations can benefit from open innovation is still limited, this study discovered that open innovation can have a negative effect on innovation performance. However, leveraging an innovative culture can lead to improved innovation performance in organizations characterized by high levels of structure and hierarchy, especially those where secrecy and security are of vital importance.
本文探讨了开放式创新对军事官僚机构创新绩效的影响。虽然人们对官僚组织如何从开放式创新中获益的理解还很有限,但本研究发现,开放式创新会对创新绩效产生负面影响。然而,在结构和层级较高的组织中,尤其是那些保密和安全至关重要的组织中,利用创新文化可以提高创新绩效。
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引用次数: 0
Digital Platform Grafting: Strategies for Entering Established Ecosystems 数字平台嫁接:进入成熟生态系统的策略
IF 1 2区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-03 DOI: 10.1177/00081256241238453
Joakim Björkdahl, Marcus Holgersson, David Teece
Digital platforms are often characterized as enablers of new ecosystems. However, platforms are sometimes introduced into pre-existing ecosystems, where a platform’s ability to harmonize with the ecosystem is critical for its success. This article draws on the case of digital healthcare platforms and introduces the concept of platform grafting, which denotes the process of integrating a new platform into a pre-existing ecosystem, leading to a coevolutionary process of adapting both the platform and the surrounding ecosystem. Dynamic capabilities are critical for successfully integrating the platform into the ecosystem, and this article provides a capabilities framework for understanding platform grafting.
数字平台通常被称为新生态系统的推动者。然而,平台有时也会被引入已有的生态系统,在这种情况下,平台与生态系统的协调能力对其成功至关重要。本文以数字医疗平台为例,介绍了平台嫁接的概念,即把新平台整合到原有生态系统中的过程,这将导致平台和周围生态系统的共同进化。动态能力是将平台成功整合到生态系统中的关键,本文为理解平台嫁接提供了一个能力框架。
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引用次数: 0
Global Sustainability Frontrunners: Lessons from the Nordics 全球可持续发展的领跑者:北欧的经验教训
IF 1 2区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-22 DOI: 10.1177/00081256241234709
Robert Strand
This article explores Nordic countries’ and companies’ sustainability practices. It explores how nations like Denmark, Finland, and Sweden and companies such as Novo Nordisk and Ørsted achieve top sustainability rankings through their distinctive approach to stakeholder cooperation. It discusses the historical and cultural context that has shaped the Nordic approach, emphasizing the importance of long-term vision, stakeholder engagement, and cooperative strategies. It provides insights into how these practices contribute to achieving sustainable development goals and offers valuable lessons for global businesses seeking to integrate sustainable practices into their operations.
本文探讨了北欧国家和公司的可持续发展实践。文章探讨了丹麦、芬兰和瑞典等国家以及诺和诺德和 Ørsted 等公司如何通过其独特的利益相关者合作方式,在可持续发展领域排名靠前。报告讨论了形成北欧方法的历史和文化背景,强调了长期愿景、利益相关者参与和合作战略的重要性。报告深入探讨了这些做法如何有助于实现可持续发展目标,并为寻求将可持续发展做法纳入其运营的全球企业提供了宝贵的经验。
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引用次数: 0
Autonomy as a Strategic Dial: A Dynamic Framework for Managing Acquired Subsidiaries 作为战略对话的自主权:管理被收购子公司的动态框架
IF 1 2区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-20 DOI: 10.1177/00081256241238054
Thomas C. Lawton, Duncan N. Angwin, Brice Dattée, Jean-Luc Arrègle, Paolo Barbieri
Managing acquired subsidiaries can be daunting. Parent and affiliate executives strive to co-create value, but fixed mindsets around subsidiary autonomy can result in diverging interests and outcomes. Through a longitudinal study of Audi’s post-acquisition integration of supercar manufacturer Lamborghini, this article provides guidance on how to manage the level of acquired subsidiary autonomy as a strategic dial that can be dynamically adjusted over time for mutual benefit. This dynamic approach to autonomy rests on three specific managerial levers—appraisal respect, organizational identity, and resource orchestration. These can enable the renewal of competitive capabilities and sustain post-acquisition success.
管理被收购的子公司可能令人生畏。母公司和子公司的高管们努力共同创造价值,但围绕子公司自主权的固定思维会导致利益和结果的分歧。本文通过对奥迪收购超级跑车制造商兰博基尼后的整合进行纵向研究,就如何管理被收购子公司的自主权水平提供指导,将其作为一个战略转盘,随着时间的推移进行动态调整,以实现互惠互利。这种动态自治方法依赖于三个具体的管理杠杆--评价尊重、组织认同和资源协调。这些杠杆可以更新竞争能力,维持收购后的成功。
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引用次数: 0
Essential Capabilities for Successful Digital Service Innovation at the Bottom of the Pyramid 金字塔底层成功进行数字服务创新的基本能力
IF 1 2区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-07 DOI: 10.1177/00081256241231832
Vijaya Sunder M, Siddhartha Modukuri
Several firms worldwide that attempted to penetrate the bottom of the pyramid (BOP) with digital service innovations have encountered disappointing returns. This article explores what capabilities firms should develop and how they should nourish them for value creation at the BOP. Using the multiple-case method, this study inductively derives persuasion, co-creation, adaptation, and self-sustainability as essential capabilities. Cumulative maneuvering of these capabilities resulted in a sand cone model. Both established incumbents and digital natives benefit from this model, which enables them to safeguard their digital offerings while penetrating or expanding within BOP markets.
世界上有几家公司试图通过数字服务创新打入金字塔底层(BOP),但结果却令人失望。本文探讨了企业应发展哪些能力,以及如何培养这些能力以在金字塔底层创造价值。本研究采用多案例方法,归纳出说服、共同创造、适应和自我维持等基本能力。对这些能力的累积操纵形成了一个沙锥模型。无论是老牌企业还是数字原生企业,都能从这一模式中获益,从而在渗透或拓展 BOP 市场的同时,保护自己的数字产品。
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引用次数: 0
Hope and Grit: How Human-Centered Product Design Enhanced Student Mental Health 希望与勇气:以人为本的产品设计如何促进学生心理健康
IF 1 2区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-02-01 DOI: 10.1177/00081256231225786
Dave Rochlin
Two organizations that focus on tech-based health innovation have partnered to improve the mental health of young adults. In this “tech for good” project, Hopelab and Grit Digital Health worked together to create an app using human-centered product design. With the core needs of users at the forefront, the team developed an app both with and for college students to combat loneliness, a prevalent issue that can lead to other problems such as depression, anxiety, and even dropping out of college. The team also applied systems thinking to address the root causes of this “wicked problem,” resulting in their Nod app, which has improved outcomes for college students. This article is based on the author’s award-winning case study.
两家专注于科技健康创新的组织合作改善年轻人的心理健康。在这个 "科技为善 "的项目中,Hopelab 和 Grit Digital Health 携手合作,采用以人为本的产品设计创建了一款应用程序。该团队以用户的核心需求为中心,与大学生共同开发了一款应用程序,以消除大学生的孤独感。孤独感是一个普遍存在的问题,它可能导致抑郁、焦虑甚至辍学等其他问题。该团队还运用系统思维来解决这一 "恶性问题 "的根源,最终开发出了 Nod 应用程序,改善了大学生的学习效果。本文基于作者的获奖案例研究。
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California Management Review
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