Towards a Synergistic Multi-stakeholder Approach to CSR in Crisis: Learning from Large Global Firms’ Responses to COVID-19

IF 4.5 2区 管理学 Q1 BUSINESS British Journal of Management Pub Date : 2024-06-24 DOI:10.1111/1467-8551.12844
Vassiliki Bamiatzi, Steven A. Brieger, Stephan Manning, Shiqianbao Shi, Tahir Islam
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Abstract

Firms are increasingly expected to engage in corporate social responsibility (CSR) in reaction to external crises. Yet, we still know little about how they do it. This study discusses what we can learn from how large global firms responded to the COVID-19 pandemic. Employing a cluster analysis on Fortune Global 500 firms, our findings reveal that to meet both institutional and economic pressures posed by the crisis, global firms adopted what we call a synergistic multi-stakeholder approach by addressing the needs of multiple stakeholder groups simultaneously through transferable response strategies. These strategies varied by firm, ranging from donations and educational initiatives to collaboration and minimal support. We discuss the characteristics and potential drivers of each strategy. Our findings suggest that synergistic CSR strategies combine (social) value creation with operational efficiencies across stakeholder groups, with critical implications for how firms may respond to future disasters and crises.

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危机中的企业社会责任的多利益相关方协同方法:从全球大型企业应对 COVID-19 的措施中学习
越来越多的企业被期望承担企业社会责任(CSR),以应对外部危机。然而,我们对企业如何履行社会责任仍然知之甚少。本研究讨论了我们可以从全球大型企业如何应对 COVID-19 大流行病中学到的东西。通过对《财富》杂志全球 500 强企业进行聚类分析,我们的研究结果表明,为了应对危机带来的制度和经济压力,全球企业采取了我们所说的多利益相关者协同方法,通过可转移的应对策略同时满足多个利益相关者群体的需求。这些策略因企业而异,既有捐赠和教育举措,也有合作和最低限度的支持。我们讨论了每种战略的特点和潜在驱动因素。我们的研究结果表明,企业社会责任协同战略将(社会)价值创造与各利益相关群体的运营效率相结合,对企业如何应对未来的灾难和危机具有重要意义。
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CiteScore
10.00
自引率
12.50%
发文量
87
期刊介绍: The British Journal of Management provides a valuable outlet for research and scholarship on management-orientated themes and topics. It publishes articles of a multi-disciplinary and interdisciplinary nature as well as empirical research from within traditional disciplines and managerial functions. With contributions from around the globe, the journal includes articles across the full range of business and management disciplines. A subscription to British Journal of Management includes International Journal of Management Reviews, also published on behalf of the British Academy of Management.
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