{"title":"How to Retain My Consumers? Investigating Incumbents’ Promotional Strategies Upon New Business Entry in the Online-to-Offline Context","authors":"La Ta, Xun Xu, Hongyan Dai","doi":"10.1080/10864415.2024.2361397","DOIUrl":null,"url":null,"abstract":"The online-to-offline (O2O) business mode has on-demand features to offer consumers instant fulfillment from a local store upon their online order. The O2O mode has attracted many more consumers re...","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"28 1","pages":""},"PeriodicalIF":4.2000,"publicationDate":"2024-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Electronic Commerce","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10864415.2024.2361397","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
The online-to-offline (O2O) business mode has on-demand features to offer consumers instant fulfillment from a local store upon their online order. The O2O mode has attracted many more consumers re...
期刊介绍：
The International Journal of Electronic Commerce is the leading refereed quarterly devoted to advancing the understanding and practice of electronic commerce. It serves the needs of researchers as well as practitioners and executives involved in electronic commerce. The Journal aims to offer an integrated view of the field by presenting approaches of multiple disciplines.
Electronic commerce is the sharing of business information, maintaining business relationships, and conducting business transactions by digital means over telecommunications networks. The Journal accepts empirical and interpretive submissions that make a significant novel contribution to this field.
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