Strategic interactions and market dynamics in the intelligent connected vehicle industry: An analysis of technology sharing, value co-creation, and market competition
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Abstract
This paper utilizes a game theory model to investigate the interplay of cooperation and competition between smart vehicle companies (the incumbents) and traditional vehicle companies (the entrants) in the intelligent connected vehicle industry. The results show that technology sharing emerges as a critical factor in improving business performance and driving market expansion. Additionally, the collaborative endeavors of competitive firms, coupled with consumer involvement, play a crucial role during the value co-creation phase of new products, significantly impacting company efficiency and consumer satisfaction. Drawing on case studies such as Tesla further corroborates our management insights.
期刊介绍：
Managerial and Decision Economics will publish articles applying economic reasoning to managerial decision-making and management strategy.Management strategy concerns practical decisions that managers face about how to compete, how to succeed, and how to organize to achieve their goals. Economic thinking and analysis provides a critical foundation for strategic decision-making across a variety of dimensions. For example, economic insights may help in determining which activities to outsource and which to perfom internally. They can help unravel questions regarding what drives performance differences among firms and what allows these differences to persist. They can contribute to an appreciation of how industries, organizations, and capabilities evolve.
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