Investigating the role of fiqh zakat knowledge in moderating the behaviour of the Acehnese to pay zakat digitally

IF 3.1 Q2 BUSINESS Journal of Islamic Marketing Pub Date : 2024-06-20 DOI:10.1108/jima-02-2023-0055
Safwan Kamal, Nanda Safarida, Erne Suzila Kassim
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Abstract

Purpose

The purpose of this study is to develop and assess the effects of unified theory of acceptance and use of technology (UTAUT 2) constructs – effort expectancy (EE), social influence (SI) and hedonic motivation (HM) – on behavioural intention (BI), as well as the impact of innovation resistance theory (IRT) constructs – usage barrier (UB) and tradition barrier (TB) – on innovation resistance (IR) behavior in the context of digital zakat payment in Aceh. In addition, this study also examines how knowledge of fiqh zakat influences both BI and IR.

Design/methodology/approach

This was a quantitative study including 350 Acehnese persons who paid zakat online. This research used a Likert scale, and the sampling technique was purposive sampling applied for the Acehnese people. The research respondents were civil servants, private employees, BUMN employees (employees of State-Owned Enterprises), merchants, restaurant owners, professionals and other occupations who had paid professional zakat through a digital system mechanism. The data were analysed using partial least squares structural equation modelling.

Findings

This research found that the constructs built through the theory of UTAUT 2 explained the position of the EE variable, which had a significant effect on BI. On the other hand, the variable of SI and HM did not significantly affect BI in digital zakat payment. This finding demonstrated that BI significantly influenced actual usage (AU). UB and TB had no impact on IR, according to the theoretical framework developed by IRT. Yet, the knowledge about the fiqh zakat (KFZ) significantly affected the AU. In terms of the moderation role, the KFZ variable moderated the relationship between BI and AU. However, the KFZ variable did not moderate the relationship between IR and AU.

Research limitations/implications

This research had limitations and could still be investigated further by involving a larger sample. This study does not include all UTAUT 2 and IRT constructs, but only involves UTAUT 2 and IRT constructs based on the phenomenon of digital zakat paying behavior in the people of Aceh.

Practical implications

This research had a managerial contribution and an evaluation of the use of digital zakat collection services in Aceh and zakat management institutions in various countries. The existence of significant EE should be a reference for zakat institutions to produce continuous payment applications with a higher level of convenience in the future. In addition, the government should encourage more organised fiqh zakat education in society to plan a more optimal zakat collection. The reason for this is that KFZ has been shown to moderate zakat intentions towards actual digital zakat payment behaviour.

Social implications

The results of this study were then accommodated by the government to design a digital zakat collection system so that it resulted in optimising the collected zakat funds. The greater the zakat funds collected, the greater the economic impact and social resilience of the community was in the midst of the post-covid and global crisis.

Originality/value

This research provided an essential value in the aspect of collecting zakat funds, especially in the study of the behaviour of paying zakat digitally. The theory of planned behaviour predominated in earlier studies that investigated zakat-paying behaviour. Yet, this research was even more focused as it used the constructs of UTAUT 2 and IRT theory and applied the involvement of a moderator variable like fiqh zakat knowledge that was barely discussed.

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调查伊斯兰教义天课知识在调节亚齐人数字支付天课行为中的作用
本研究的目的是在亚齐省数字天课支付的背景下,发展和评估技术接受和使用统一理论(UTAUT 2)的建构--努力预期(EE)、社会影响(SI)和享乐动机(HM)--对行为意向(BI)的影响,以及创新阻力理论(IRT)的建构--使用障碍(UB)和传统障碍(TB)--对创新阻力(IR)行为的影响。此外,本研究还探讨了伊斯兰教法知识如何影响 BI 和 IR。设计/方法/途径这是一项定量研究,包括 350 名在线支付天课的亚齐人。本研究采用李克特量表,抽样技术是针对亚齐人的目的性抽样。研究对象包括公务员、私人雇员、BUMN 雇员(国有企业雇员)、商人、餐馆老板、专业人士和其他通过数字系统机制支付专业天课的职业。研究结果这项研究发现,通过UTAUT 2 理论构建的结构解释了 EE 变量的位置,EE 变量对 BI 有显著影响。另一方面,SI 和 HM 变量对数字天课支付中的 BI 没有显著影响。这一结果表明,BI 对实际使用(AU)有明显影响。根据 IRT 的理论框架,UB 和 TB 对 IR 没有影响。然而,伊斯兰教法知识(KFZ)却对实际使用率(AU)产生了重大影响。就调节作用而言,KFZ 变量调节了 BI 和 AU 之间的关系。研究局限性/启示本研究存在局限性,仍可通过扩大样本进一步研究。本研究并不包括所有的 UTAUT 2 和 IRT 构建,而只涉及基于亚齐人民数字天课支付行为现象的 UTAUT 2 和 IRT 构建。重要的 EE 的存在应为天课机构提供参考,以便在未来开发出更便捷的连续支付应用程序。此外,政府应鼓励在社会上开展更有组织的教法天课教育,以规划更优化的天课征收。其原因在于,KFZ 已被证明能够缓和天课意向,使其向实际的数字天课支付行为靠拢。社会影响本研究的结果随后被政府采纳,用于设计数字天课征收系统,以优化所征收的天课资金。在后科维德时代和全球危机中,收集的天课资金越多,对社区的经济影响和社会复原力就越大。 原创性/价值这项研究在收集天课资金方面提供了重要价值,尤其是在研究以数字方式支付天课的行为方面。计划行为理论在早期调查天课支付行为的研究中占主导地位。然而,本研究的重点更加突出,因为它使用了UTAUT 2 和 IRT 理论的构造,并应用了几乎没有讨论过的教法天课知识等调节变量。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
8.40
自引率
28.10%
发文量
80
期刊介绍: Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance. One quarter of the world''s population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.
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