Entrepreneurial working-class masculinities and curating the corporeal: social media influencers, porntrepreneurs and the case of OnlyFans

Garth Stahl, Yang Zhao
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引用次数: 0

Abstract

Purpose

For the most part, the majority of the research on entrepreneurial masculinities has focused on the traditional business and finance sector, capturing a masculinity infused with notions of dominance, a cut-throat disposition and corporate acumen. There has been relatively less attention focused on the reproduction of masculinities and monetized body work in digital forms of entrepreneurship.

Design/methodology/approach

This conceptual article explores some of the entrepreneurial and performative skills utilized by male OnlyFans creators as they curate not only their bodies but also their sexualities in order to attract subscribers and maximize profits.

Findings

Mapping the relationship between entrepreneurialism and masculinity on OnlyFans is significant considering the platform’s popularity and the changing nature of digital entrepreneurship. Drawing connections to previous research on working-class entrepreneurial masculinities, we highlight how male OnlyFans creators, who are largely from working-class backgrounds, are actively practicing entrepreneurial skills.

Originality/value

We foreground the work of social media creators as sexualized and aesthetic labour, making connections between digital entrepreneurship, working-class masculinity, sexuality, and (idealized) bodies. Our article concludes with making recommendations for future research on the study of gender and sexuality within for-profit digital entrepreneurship.

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创业型工人阶级男性气质与策划肉体:社交媒体影响者、色情企业家和 OnlyFans 案例
目的在大多数情况下,有关创业男子气概的研究都集中在传统的商业和金融领域,捕捉到的男子气概充斥着支配力的概念、残酷的性格和企业敏锐度。这篇概念性文章探讨了男性 OnlyFans 创作者所使用的一些创业和表演技巧,他们不仅对自己的身体进行了修饰,还对自己的性特征进行了修饰,以吸引用户并实现利润最大化。研究结果考虑到 OnlyFans 平台的受欢迎程度和数字创业不断变化的性质,对该平台上的创业精神和男性气质之间的关系进行研究意义重大。通过与以往有关工人阶级创业男性气质的研究相联系,我们强调了主要来自工人阶级背景的男性 OnlyFans 创建者是如何积极实践创业技能的。原创性/价值我们强调社交媒体创建者的工作是性化和审美化的劳动,在数字创业、工人阶级男性气质、性和(理想化的)身体之间建立了联系。文章最后就营利性数字创业中的性别和性问题的未来研究提出了建议。
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来源期刊
CiteScore
7.40
自引率
15.60%
发文量
15
期刊介绍: Launched in 2009, the International Journal of Gender and Entrepreneurship (IJGE) aims to facilitate the natural evolution of the field of gender and entrepreneurship by drawing together the very best research contributions from around the world. The journal seeks to: -Provide a dedicated publication outlet for high calibre, international research of interest to scholars, entrepreneurs and policy makers in the field of gender and entrepreneurship -Offer a unique perspective on the practice of gender and entrepreneurship by including sections dedicated to practitioner and policy content -Support a more consistent global approach to the presentation of research in the field -Platform the work of dynamic young researchers and those who are in a position to offer new perspectives on this particular research area -Enable those active in the area as researchers, educators, trainers, practitioners, support personnel and policy makers to keep up to date with the field on an international level. The coverage of the journal includes, but is not limited to: Entrepreneurship, Female/Women’s entrepreneurship , Business, Management, Strategy, Gender, Economics, Internationalization, Marketing.
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