Masquerade of power: women entrepreneurs reshaping gender norms in Kazakhstan's male-dominated sectors

Shumaila Yousafzai, Nurlykhan Aljanova, Wojdan Omran
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Abstract

Purpose

This study aims to examine how women entrepreneurs in Kazakhstan's male-dominated sectors utilize the concept of positionality to navigate and redefine gender norms, focusing on their engagement with entrepreneurial masculinities and femininities. It explores the transformative potential of their strategic actions on gender dynamics within the entrepreneurial ecosystem.

Design/methodology/approach

Employing qualitative research through 27 in-depth interviews, this study adopts constructivist grounded theory to delve into how women entrepreneurs interact with gender norms within their entrepreneurial context. This approach highlights the dynamic interplay between gender norms and the strategies employed by women entrepreneurs to navigate these challenges.

Findings

The findings reveal that women entrepreneurs actively employ and navigate entrepreneurial masculinities and femininities as strategies to challenge traditional gender roles. Their approaches vary from conforming to, challenging and creatively redefining the gendered expectations encountered in their entrepreneurial journey. This demonstrates their agency in reshaping gender norms and contributing to the diversity of gender performances within the domain of entrepreneurship.

Research limitations/implications

While focused on Kazakhstan, the study's findings suggest broader implications for understanding gender dynamics in entrepreneurship across different cultural contexts. Future research could extend this inquiry to varied sociocultural settings, employing post-structuralist and ethnographic methodologies to further explore the performance of gender roles and the negotiation of belonging in entrepreneurial contexts.

Originality/value

By foregrounding the concept of positionality, this study enriches the dialogue on gender dynamics within entrepreneurship, offering fresh perspectives on the agency of women entrepreneurs in male-dominated sectors. It illustrates how gender identities and performances are not fixed but are actively constructed and negotiated, contributing to the evolving landscape of entrepreneurial masculinities and femininities.

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权力的伪装:女企业家重塑哈萨克斯坦男性主导行业的性别规范
目的 本研究旨在探讨哈萨克斯坦男性主导行业中的女企业家如何利用 "定位 "概念来引导和重新 界定性别规范,重点关注她们与创业男性和女性的关系。本研究采用建构主义基础理论,通过 27 次深入访谈进行定性研究,深入探讨女企业家如何在创业环境中与性别规范互动。研究结果研究结果表明,女企业家积极运用和驾驭创业中的男性和女性特征,以此作为挑战传统性别角色的策略。她们的方法各不相同,有的顺应、有的挑战、有的创造性地重新定义创业过程中遇到的性别期望。研究局限/启示虽然研究重点是哈萨克斯坦,但研究结果对理解不同文化背景下创业中的性别动态具有更广泛的意义。未来的研究可将这一调查扩展到不同的社会文化背景,采用后结构主义和人种学方法,进一步探讨创业背景下性别角色的表现和归属感的协商。它说明了性别身份和性别表现并不是固定不变的,而是经过积极建构和协商的,从而为不断演变的创业男性和女性景观做出了贡献。
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来源期刊
CiteScore
7.40
自引率
15.60%
发文量
15
期刊介绍: Launched in 2009, the International Journal of Gender and Entrepreneurship (IJGE) aims to facilitate the natural evolution of the field of gender and entrepreneurship by drawing together the very best research contributions from around the world. The journal seeks to: -Provide a dedicated publication outlet for high calibre, international research of interest to scholars, entrepreneurs and policy makers in the field of gender and entrepreneurship -Offer a unique perspective on the practice of gender and entrepreneurship by including sections dedicated to practitioner and policy content -Support a more consistent global approach to the presentation of research in the field -Platform the work of dynamic young researchers and those who are in a position to offer new perspectives on this particular research area -Enable those active in the area as researchers, educators, trainers, practitioners, support personnel and policy makers to keep up to date with the field on an international level. The coverage of the journal includes, but is not limited to: Entrepreneurship, Female/Women’s entrepreneurship , Business, Management, Strategy, Gender, Economics, Internationalization, Marketing.
期刊最新文献
Masquerade of power: women entrepreneurs reshaping gender norms in Kazakhstan's male-dominated sectors Women entrepreneurs in rural Nigeria: formal versus informal credit schemes Navigating gendered spaces: a feminist phenomenological exploration of women entrepreneurs lived experiences within government support agencies Crowd-funding to promote women entrepreneurship: a systematic literature review of the empirical studies conducted in the last decade (2012–2023) Unleashing the potential: a bibliometric analysis of growth-oriented women entrepreneurship
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