Exploring political corporate social responsibility: a qualitative content analysis of multinational corporations' diplomacy efforts during the Russia–Ukraine war

IF 3.1 Q1 COMMUNICATION Journal of Communication Management Pub Date : 2024-07-02 DOI:10.1108/jcom-10-2023-0110
Tugce Ertem-Eray, Eyun-Jung Ki
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Abstract

Purpose

Using political corporate social responsibility (PCSR) as a theoretical framework, this study aims to examine how multinational corporations (MNCs) can function as nonstate actors in public diplomacy efforts during the Russia–Ukraine war.

Design/methodology/approach

A thematic analysis using qualitative content analysis was conducted on 98 new releases from the websites of the top 50 MNCs listed in the Fortune Global 500.

Findings

The findings indicate that MNCs elucidate their initiatives aimed at providing a secure environment for war victims through their news releases, with notable variations in responses based on the companies' geographical location. MNCs also mentioned strengthening the power of public authorities by rebalancing power dynamics between governments and intergovernmental initiatives under war conditions.

Originality/value

This study is one of the first empirical investigations to research corporate diplomacy and explore the theoretical implications of PCSR for corporate diplomacy.

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探索政治性企业社会责任:对俄乌战争期间跨国公司外交努力的定性内容分析
目的本研究以政治性企业社会责任(PCSR)为理论框架,旨在探讨在俄乌战争期间,跨国公司(MNCs)如何在公共外交活动中发挥非国家行为者的作用。研究结果研究结果表明,跨国公司通过其新闻稿阐明了其旨在为战争受害者提供安全环境的举措,但根据公司所处地理位置的不同,其回应也存在明显差异。跨国公司还提到,在战争条件下,通过重新平衡政府和政府间倡议之间的权力动态,加强了公共当局的权力。
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来源期刊
CiteScore
5.40
自引率
6.50%
发文量
29
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