Understanding subjective well-being across a multi-generational workforce in public relations: a qualitative study

IF 3.1 Q1 COMMUNICATION Journal of Communication Management Pub Date : 2024-08-29 DOI:10.1108/jcom-02-2024-0029
Elizabeth Candello, Mark Mohammadpour
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引用次数: 0

Abstract

Purpose

The current inquiry advances the public relations field and practice in several ways. First, this research addresses a clear gap in research on subjective well-being, specifically among PR professionals across career stages and generations. Second, the findings reveal important generational similarities and differences in how PR practitioners talk about well-being. This provides an empirical basis for developing tailored, multi-generational approaches to supporting well-being in PR workplaces. Lastly, this research provides practical implications for PR professionals to understand generational perspectives and to implement flexible policies to improve well-being.

Design/methodology/approach

The current study explored subjective well-being (SWB) across generations of public relations professionals. Using a qualitative approach, semi-structured interviews were conducted with 12 PR practitioners at various career levels – entry, mid-level and senior.

Findings

Analysis revealed several similarities but a key disparity among cohorts. Senior-level professionals specifically reported struggling with work–life balance and the perceived ability to be autonomous, while entry-level professionals expressed commitment to setting boundaries on their time. These findings highlight a need for the PR industry to establish flexible workplace standards that enable employees at different career stages to collaborate and support one another’s well-being.

Practical implications

Our findings will appeal to your readers who seek to cultivate employee subjective well-being and understand generational issues via qualitative methods. By conducting a qualitative study in an understudied area, PR industry leaders and managers can support employee well-being across generations and career stages.

Originality/value

Our study is the first to examine generational dispositions as it relates to SWB across the public relations industry.

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了解公共关系多代员工的主观幸福感:定性研究
目的当前的研究在几个方面推动了公共关系领域和实践。首先,这项研究填补了主观幸福感研究的空白,特别是跨职业阶段和跨时代的公共关系从业者。其次,研究结果揭示了不同时代的公共关系从业者在谈论幸福感时的异同。这为制定量身定制的多代方法以支持公关工作场所的幸福感提供了经验基础。最后,这项研究为公共关系职业人理解代际观点和实施灵活的政策以提高幸福感提供了实际意义。通过定性方法,我们对 12 位不同职业水平的公共关系从业者--初级、中级和高级--进行了半结构化访谈。高级专业人员特别报告了他们在工作与生活的平衡以及自主能力方面遇到的困难,而初级专业人员则表示要致力于为自己的时间设定界限。这些发现突出表明,公关行业需要建立灵活的工作场所标准,使处于不同职业阶段的员工能够相互协作、相互支持。原创性/价值我们的研究是第一个研究公共关系行业中与主观幸福感相关的代际倾向的研究。
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来源期刊
CiteScore
5.40
自引率
6.50%
发文量
29
期刊最新文献
Subjective well-being perceptions of Portuguese Public Relations practitioners: a gender and stages of life analysis Loneliness, office space arrangement and mental well-being of Gen Z PR professionals. Falling into the trap of an agile office? The influence of leaders’ motivational language on employee well-being through relatedness in remote work environments Subjective well-being of public relations and communication professionals in the context of perceived organisational support Understanding subjective well-being across a multi-generational workforce in public relations: a qualitative study
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