{"title":"The effects of influencer marketing on purchase intention: exploring the roles of materialism, envy and wishful identification","authors":"Jingyi Duan, Jean Brechman","doi":"10.1080/10696679.2024.2353717","DOIUrl":null,"url":null,"abstract":"The purpose of this paper is to examine how materialism values of followers affect their purchase intention toward travel and leisure experiences promoted by social media influencers. Three studies...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"5 1","pages":""},"PeriodicalIF":4.4000,"publicationDate":"2024-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Theory and Practice","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10696679.2024.2353717","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
The purpose of this paper is to examine how materialism values of followers affect their purchase intention toward travel and leisure experiences promoted by social media influencers. Three studies...
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The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.
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