Digital tourism interpretation content quality: A comparison between AI-generated content and professional-generated content

IF 7.3 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism Management Perspectives Pub Date : 2024-07-05 DOI:10.1016/j.tmp.2024.101279

Jiahua Jarrett Zhang , Ying Wendy Wang , Qian Ruan , Yang Yang

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Abstract

The emerging digital tourism interpretations give rise to a novel intermediary for delivering interpretation in the form of professional-generated content (PGC) or artificial intelligence-generated content (AIGC). The pressing inquiry is whether artificial intelligence can surpass professional interpreters in terms of interpretation content quality, and if so, which specific dimensions it excels in. This study used a mixed-method approach encompassing grounded theory and content analysis. Grounded research, based on a pioneering digital tourism interpretation platform in China, unveiled three dimensions of content quality in digital tourism interpretation: informativeness, emotional appeal, and empathy. Furthermore, content analysis and ANOVA indicated that AIGC demonstrates comparatively lower levels of content quality than PGC across all three dimensions. These conclusions affirm that, regarding interpretation content quality, AI cannot replace human professional interpreters; however, considering AI's superior efficiency in generating interpretation content, the potential for human-machine collaboration in digital tourism interpretations is suggested.

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数字旅游解说内容的质量：人工智能生成的内容与专业人员生成的内容之间的比较

新兴的数字旅游口译以专业生成内容（PGC）或人工智能生成内容（AIGC）的形式为口译提供了一种新的中介。亟待解决的问题是，人工智能能否在口译内容质量方面超越专业口译员，如果能，人工智能在哪些具体方面表现出色。本研究采用了包括基础理论和内容分析在内的混合方法。基于中国领先的数字旅游口译平台的基础研究揭示了数字旅游口译内容质量的三个维度：信息量、情感吸引力和同理心。此外，内容分析和方差分析表明，在所有三个维度上，AIGC 的内容质量水平均低于 PGC。这些结论表明，在口译内容质量方面，人工智能无法取代人类专业口译员；但是，考虑到人工智能在生成口译内容方面的卓越效率，建议在数字旅游口译中进行人机协作。

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来源期刊

Tourism Management Perspectives Multiple-

CiteScore

15.60

自引率

3.40%

发文量

审稿时长

59 days

期刊介绍： Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.