Digital transformation paradigm involved in high-star hotels and budget hotels: Sensory and innovation diffusion perspective

IF 7.3 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism Management Perspectives Pub Date : 2024-07-03 DOI:10.1016/j.tmp.2024.101274
Yizhe Yang , Keheng Xiang , Jinjin Zeng , Norman Au , Baozhen Han , Jiachen Li
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Abstract

This study used a multiple qualitative approach to analyze the differences among the internal logical frameworks of digital transformation in high-star and budget hotels. It integrated sensory marketing and innovation diffusion theories to refine and explore the paradigm of hotel digital transformation benefits. The study consists of two sub-studies. Study 1 found that senior managers determine the penetration of digital transformation, hotel brands lay down its participation, and technology compatibility determines its coverage. Study 2 confirmed the path of digital transformation under the consumer sensory experience gap from three consumption gaps and avoidance. This study proposed a theoretical framework paradigm for digital transformation diffusion, which provides a practical basis for unfolding the internal decision-making and sensory experience interaction and other hotel levels under the micro perspective.

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高星级酒店和经济型酒店涉及的数字化转型范例:感官和创新扩散视角
本研究采用多重定性方法,分析了高星级酒店和经济型酒店数字化转型内部逻辑框架之间的差异。研究结合了感官营销和创新扩散理论,对酒店数字化转型效益范式进行了提炼和探索。研究包括两个子研究。研究 1 发现,高级管理人员决定了数字化转型的渗透率,酒店品牌奠定了数字化转型的参与度,技术兼容性决定了数字化转型的覆盖面。研究 2 从三个消费差距和回避中确认了消费者感官体验差距下的数字化转型路径。本研究提出了数字化转型扩散的理论框架范式,为微观视角下展开酒店内部决策与感官体验互动等层面提供了实践依据。
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来源期刊
CiteScore
15.60
自引率
3.40%
发文量
99
审稿时长
59 days
期刊介绍: Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.
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