{"title":"Orientalism reimagined: a semantic network analysis of slum tour reviews","authors":"Tianhan Gui, Wei Zhong","doi":"10.1057/s41290-024-00219-7","DOIUrl":null,"url":null,"abstract":"<p>In the last two decades, slum tourism in the Global South has witnessed remarkable growth, evolving into a highly professionalized industry. This trend underscores shifting dynamics between the Global North and South in the contemporary world. Adopting Edward Said’s Orientalism as our theoretical framework, we analyze the intricacies of slum tourism within the broader context of globalization. Our semantic network analysis of 5749 TripAdvisor reviews of slum tours in Cape Town, Mumbai, Rio de Janeiro, Manila, and Nairobi reveals the persistent tradition of “othering” the Global South in today’s supposedly civilized world. We argue that globalization’s momentum has introduced novel elements to the classical paradigm of Orientalism. Fueled by neoliberal consumption patterns, poverty and misery in the impoverished South are repackaged as “culture” and “diversity,” perpetuating the Orientalist gaze in a seemingly benign and “respectable” manner that inadvertently obscures the structural inequalities behind poverty. Nonetheless, dissenting voices persist, reshaping the post-Orientalist discourse. Through our analysis, we aim to uncover the complexities of power, identity, and resistance, offering insights into the intricate dynamics of postcolonial interactions in our globalized era.</p>","PeriodicalId":45140,"journal":{"name":"American Journal of Cultural Sociology","volume":"25 1","pages":""},"PeriodicalIF":0.9000,"publicationDate":"2024-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"American Journal of Cultural Sociology","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1057/s41290-024-00219-7","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"SOCIOLOGY","Score":null,"Total":0}
引用次数: 0
Abstract
In the last two decades, slum tourism in the Global South has witnessed remarkable growth, evolving into a highly professionalized industry. This trend underscores shifting dynamics between the Global North and South in the contemporary world. Adopting Edward Said’s Orientalism as our theoretical framework, we analyze the intricacies of slum tourism within the broader context of globalization. Our semantic network analysis of 5749 TripAdvisor reviews of slum tours in Cape Town, Mumbai, Rio de Janeiro, Manila, and Nairobi reveals the persistent tradition of “othering” the Global South in today’s supposedly civilized world. We argue that globalization’s momentum has introduced novel elements to the classical paradigm of Orientalism. Fueled by neoliberal consumption patterns, poverty and misery in the impoverished South are repackaged as “culture” and “diversity,” perpetuating the Orientalist gaze in a seemingly benign and “respectable” manner that inadvertently obscures the structural inequalities behind poverty. Nonetheless, dissenting voices persist, reshaping the post-Orientalist discourse. Through our analysis, we aim to uncover the complexities of power, identity, and resistance, offering insights into the intricate dynamics of postcolonial interactions in our globalized era.
期刊介绍:
From modernity''s onset, social theorists have been announcing the death of meaning, at the hands of market forces, impersonal power, scientific expertise, and the pervasive forces of rationalization and industrialization. Yet, cultural structures and processes have proved surprisingly resilient. Relatively autonomous patterns of meaning - sweeping narratives and dividing codes, redolent if elusive symbols, fervent demands for purity and cringing fears of pollution - continue to exert extraordinary effects on action and institutions. They affect structures of inequality, racism and marginality, gender and sexuality, crime and punishment, social movements, market success and citizen incorporation. New and old new media project continuous symbolic reconstructions of private and public life. As contemporary sociology registered the continuing robustness of cultural power, the new discipline of cultural sociology was born. How should these complex cultural processes be conceptualized? What are the best empirical ways to study social meaning? Even as debates rage around these field-specific theoretical and methodological questions, a broadly cultural sensibility has spread into every arena of sociological study, illuminating how struggles over meaning affect the most disparate processes of contemporary social life.Bringing together the best of these studies and debates, the American Journal of Cultural Sociology (AJCS) publicly crystallizes the cultural turn in contemporary sociology. By providing a common forum for the many voices engaged in meaning-centered social inquiry, the AJCS will facilitate communication, sharpen contrasts, sustain clarity, and allow for periodic condensation and synthesis of different perspectives. The journal aims to provide a single space where cultural sociologists can follow the latest developments and debates within the field. The American Journal of Cultural Sociology is indexed by SCOPUS, a database listing journals and country scientific indicators and rankings, and is also indexed in Thomson Reuters’ Web of Science Core Collection, in the Social Sciences Citation Index (SSCI). SSCI provides searchable author abstracts for the leading journals in 55 social science disciplines, with a comprehensive backfile of cited reference data from 1900 to the present. AJCS’s inclusion in the SSCI provides greater discoverability for the journal and allows for real-time insight into the citation performance.We welcome high quality submissions of any length and focus: contemporary and historical studies, macro and micro, institutional and symbolic, ethnographic and statistical, philosophical and methodological. Contemporary cultural sociology has developed from European and American roots, and today is an international field. The AJCS will publish rigorous, meaning-centered sociology whatever its origins and focus, and will distribute it around the world.