CSR for internal social enhancement: exploring employees’ perceptions of publicly endorsed art and culture projects

IF 2.9 Q2 MANAGEMENT Social Responsibility Journal Pub Date : 2024-07-08 DOI:10.1108/srj-01-2024-0080
Carlotta Magri, Federico Bertacchini, Pier Luigi Marchini, Isabella Mozzoni
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Abstract

Purpose

This study aims to bridge a gap in literature by exploring the impact of art and culture projects on primary internal stakeholders (i.e. employees), focusing on the micro-foundations of corporate social responsibility (CSR).

Design/methodology/approach

The analysis uses a qualitative approach, using a single-case study and semi-structured interviews. The single-case study focuses on art and culture projects developed by companies participating in the public contest promoted by Parma City of Culture 2020. The analysis relies on the information gathered from interviews with the employees who were involved in the projects of seven of the winning companies.

Findings

The results suggest that employees positively assess their participation in CSR activities based on art and culture projects. Specifically, through their direct involvement in the competition employees manage to experience meaningfulness and they attribute intrinsic motives to these types of activities.

Originality/value

This study analyses the effectiveness of a publicly endorsed CSR initiative oriented towards internal social enhancement based on art and culture projects, leveraging the unique case of Parma City of Culture 2020. The findings might be beneficial to both companies and regulators aiming to achieve internal social enhancement. This study contributes to existing literature on the social dimension of CSR by emphasising the key role of art and culture projects in the organisational context and by opening new avenues for future research.

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企业社会责任促进内部社会进步:探讨员工对公众认可的文化艺术项目的看法
本研究旨在通过探讨艺术和文化项目对主要内部利益相关者(即员工)的影响,弥补文献空白,重点关注企业社会责任(CSR)的微观基础。单一案例研究的重点是参加帕尔马 2020 文化城公共竞赛的企业开发的艺术和文化项目。研究结果表明,员工对参与基于艺术和文化项目的企业社会责任活动给予了积极评价。特别是,通过直接参与竞赛,员工能够体验到活动的意义,并将内在动机归因于此类活动。原创性/价值本研究利用帕尔马 2020 文化城这一独特案例,分析了一项得到公众认可的企业社会责任倡议的有效性,该倡议以艺术和文化项目为基础,旨在提高企业内部的社会效益。研究结果可能对旨在实现内部社会提升的企业和监管机构都有裨益。本研究强调了艺术和文化项目在组织环境中的关键作用,并为未来研究开辟了新途径,从而为企业社会责任社会维度的现有文献做出了贡献。
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来源期刊
CiteScore
7.30
自引率
6.20%
发文量
65
期刊介绍: The Social Responsibility Journal, the official journal of the Social Responsibility Research Network, is interdisciplinary in its scope and encourages submissions from any discipline or any part of the world which addresses any element of the journal''s aims. The journal encompasses the full range of theoretical, methodological and substantive debates in the area of social responsibility. Contributions which address the link between different disciplines and / or implications for societal, organisational or individual behavior are especially encouraged. The journal publishes theoretical and empirical papers, speculative essays and review articles. The journal also publishes special themed issues under the guidance of a guest editor. Coverage: Accountability and accounting- Issues concerning sustainability- Economy and finance- Governance- Stakeholder interactions- Ecology and environment- Corporate activity and behaviour- Ethics and morality- Governmental and trans-governmental regulation- Globalisation and disintermediation- Individuals and corporate citizenship- Transparency and disclosure- Consumption and its consequences- Corporate and other forms of organization
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