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Internal CSR and the decline of organised labour: a possible elective affinity? 内部企业社会责任与有组织劳工的衰落:可能的选择性亲和力?
IF 3.2 Q2 MANAGEMENT Pub Date : 2024-09-23 DOI: 10.1108/srj-01-2024-0013
Tamar Barkay
<h3>Purpose</h3><p>This paper aims to explore the potential relationship between internal corporate social responsibility (CSR) and the decline of organised labour in countries of the global North. Given the opposing trends since the late 20th century and the widespread adherence of internationally recognised labour standards in CSR codes, standards, and reporting frameworks, questions arise about the disparity between CSR rhetoric and practice regarding the collective rights of in-house employees. The paper further explores the tendency in CSR scholarship to overlook violations of collective rights for in-house employees in the global North.</p><!--/ Abstract__block --><h3>Design/methodology/approach</h3><p>To examine whether there is an elective affinity between the rise of CSR and the decline of organised labour, the paper uses a discursive institutionalism approach, providing a meta-theoretical analysis of academic literature on internal CSR. A scoping review methodology was used to identify relevant literature and compile it into an empirical corpus for a metatheoretical analysis. The empirical corpus, consisting of 38 articles, was generated through a Google Scholar (GS) search guided by the following questions: (1) What are the dominant conceptual framings of internal CSR? (2) What are the dominant roles and practical aspects of internal CSR?</p><!--/ Abstract__block --><h3>Findings</h3><p>The paper identifies two key disparities in the literature: (1) between rhetoric and practice regarding the collective rights of in-house employees in the global North and (2) between the extensive CSR research on violations of collective rights of value chain workers and the limited attention to in-house employees’ collective rights. The analysis highlights two factors contributing to these disparities: the integration of internal CSR into the corporate managerial toolbox and the distinction in CSR discourse between core labour standards and workplace issues. The analysis shows that internal CSR has an elective affinity with the decline of organised labour.</p><!--/ Abstract__block --><h3>Research limitations/implications</h3><p>While scoping reviews are often standalone studies, this paper used the methodology for its stated purpose. Limitations include the broad span of internal CSR across various academic fields and reliance solely on GS. Measures taken to enhance inclusivity were unlimited review period, refined inclusion criteria and keywords during the selection process and cross-checks of cited articles.</p><!--/ Abstract__block --><h3>Social implications</h3><p>Considering the implications of the decline of organised labour on workers’ collective voice, poverty and the distribution gap in wealth and income, this paper suggests that for CSR to play a significant role in advancing sustainable social justice, scholars and practitioners should look at ways to reduce the disparity between rhetoric and practice regarding employees’ voice and
本文旨在探讨企业内部社会责任(CSR)与全球北方国家有组织劳工减少之间的潜在关系。鉴于自 20 世纪末以来出现的相反趋势,以及企业社会责任准则、标准和报告框架普遍遵守国际公认的劳工标准,人们对企业社会责任在内部员工集体权利方面的言行不一产生了疑问。为了研究企业社会责任的兴起与有组织劳工的衰落之间是否存在选择性的亲和力,本文采用了辨证制度主义方法,对有关内部企业社会责任的学术文献进行了元理论分析。本文采用了范围审查法来确定相关文献,并将其汇编成经验语料库,以便进行元理论分析。实证语料库由 38 篇文章组成,是通过谷歌学术(GS)搜索生成的,搜索以下列问题为导向:(1)内部企业社会责任的主流概念框架是什么?(2) 内部企业社会责任的主导作用和实践方面是什么?研究结果 本文发现了文献中的两个关键差异:(1) 全球北方企业内部员工集体权利方面的言论与实践之间的差异;(2) 企业社会责任方面关于侵犯价值链工人集体权利的广泛研究与对企业内部员工集体权利的有限关注之间的差异。分析强调了造成这些差异的两个因素:将内部企业社会责任纳入企业管理工具箱,以及企业社会责任论述中对核心劳工标准和工作场所问题的区分。分析表明,内部企业社会责任与有组织劳工的衰落有着必然的联系。局限性包括内部企业社会责任在不同学术领域的广泛跨度,以及仅依赖于 GS。为提高包容性而采取的措施包括:审查时间不受限制、在选择过程中细化纳入标准和关键词,以及对引用文章进行交叉检查。社会影响考虑到有组织劳工的衰落对工人集体话语权、贫困以及财富和收入分配差距的影响,本文建议,要使企业社会责任在促进可持续社会正义方面发挥重要作用,学者和从业人员应研究如何缩小有关员工话语权和集体权利的言论与实践之间的差距。它填补了有关企业社会责任与全球北方有组织劳工之间相互关系的文献空白,并提出了造成这一空白的根本原因。本文丰富了自 20 世纪 80 年代末以来探讨企业社会责任与全球经济和劳动力市场转型之间潜在选择性亲和力的稀缺文献。最后,本文加深了人们对企业社会责任对雇员集体权利和发言权以及对有组织劳工的影响的理解。
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引用次数: 0
The effect of natural disasters on food security in Sub-Saharan Africa 自然灾害对撒哈拉以南非洲粮食安全的影响
IF 3.2 Q2 MANAGEMENT Pub Date : 2024-09-23 DOI: 10.1108/srj-05-2024-0354
Cheikh Tidiane Ndour, Waoundé Diop, Simplice Asongu

Purpose

This study aims to assess the effects of natural disasters on food security in a sample of 40 sub-Saharan African countries. First, the authors assess the effects of natural disasters on the four dimensions of food security and second, the authors disaggregate natural disaster using the two dimensions that are most representative, namely, hydrological and biological disasters.

Design/methodology/approach

The regressions are based on the generalised method of moments on a data set covering the period 2005–2020. Natural disasters are measured by the total number of people affected and food security by its characteristics: access, availability, use and sustainability.

Findings

The results show that natural disasters increase the prevalence of undernourishment but reduce dependence on cereal imports. An increase in natural disasters by 1% increases the prevalence of undernourishment by the same proportion. As for import dependency, a 1% increase in natural disasters reduces dependency by 2.2%. The disaggregated effects show that hydrological disasters are more significant than biological disasters in impacting food security. Floods reduce the average energy supply adequacy but also dependence on cereal imports. Policy implications are discussed.

Originality/value

The study complements the extant literature by assessing the effects of natural disasters on food security in a region where food insecurity is one of the worst in the world.

目的 本研究旨在以撒哈拉以南非洲 40 个国家为样本,评估自然灾害对粮食安全的影响。首先,作者评估了自然灾害对粮食安全四个方面的影响;其次,作者利用最具代表性的两个方面,即水文灾害和生物灾害,对自然灾害进行了分类。结果结果表明,自然灾害增加了营养不良的发生率,但减少了对谷物进口的依赖。自然灾害每增加 1%,营养不良的发生率就会增加相同的比例。至于进口依赖度,自然灾害每增加 1%,依赖度就会降低 2.2%。分类效应表明,水文灾害比生物灾害对粮食安全的影响更大。洪水降低了平均能源供应充足率,但也降低了对谷物进口的依赖。本研究通过评估自然灾害对粮食安全的影响,对现有文献进行了补充。
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引用次数: 0
Fighting fire with apathy – understanding managers’ perception of the natural environment as a stakeholder in the aftermath of a natural disaster 用冷漠灭火--了解管理人员在自然灾害发生后将自然环境视为利益相关者的观念
IF 3.2 Q2 MANAGEMENT Pub Date : 2024-09-17 DOI: 10.1108/srj-04-2024-0220
Narciso Antunes, Ana Simaens, Patrícia Costa
<h3>Purpose</h3><p>This research aims to investigate post-forest fire perceptions of businesses towards the environment as a stakeholder. Through interviews with affected businesses, the authors aim to understand whether disasters prompt sustainability prioritisation beyond legal or market demands, shedding light on potential shifts in environmental attitudes and decision-making processes.</p><!--/ Abstract__block --><h3>Design/methodology/approach</h3><p>The authors used qualitative methods to investigate post-disaster shifts in environmental perceptions. Using site visits, preparatory meetings and semi-structured interviews between October 2017 and April 2021, the authors gained insights into destruction, recovery efforts and stakeholder perspectives. Content analysis provided valuable decision-making insights, particularly in understanding the landscape dominated by SMEs reliant on short-term strategies.</p><!--/ Abstract__block --><h3>Findings</h3><p>Interviews revealed varied perspectives on stakeholder recognition, especially concerning the natural environment. Although some managers promptly acknowledged stakeholder groups, the recognition of the natural environment as one varied. Concerning the natural environment as a stakeholder, responses ranged from ecological acknowledgment to denying its stakeholder status. Despite differing views, many agreed on the forest's importance, especially for resource-reliant industries. The findings suggest that although many decision makers verbally acknowledge the natural environment as a stakeholder, their actions reveal the opposite.</p><!--/ Abstract__block --><h3>Research limitations/implications</h3><p>The limitations are the COVID-19 pandemic in the data research phase. The methodology applied (qualitative) can be a limitation in itself and the authors recommend further research, applying mixed or quantitative methods. The research covers one event in one country. It is relevant to test our questions and conclusions in other countries/after other natural disasters. Incorporating other stakeholders' views and exploring alternative theories could enhance understanding and challenge existing results.</p><!--/ Abstract__block --><h3>Practical implications</h3><p>This study holds practical implications for understanding the relationship between organisations and the natural environment, particularly in recognising it as a stakeholder. By acknowledging the environment as a stakeholder, organisations can mitigate the effects of future natural disasters, as well as reducing their environmental footprints. Implementing these insights can lead to more informed decision-making processes and contribute to more effective resources and stakeholder management.</p><!--/ Abstract__block --><h3>Social implications</h3><p>Recognizing the environment as a stakeholder fosters environmental consciousness and community engagement. Addressing the natural environment as such enhances the ownership and responsib
目的本研究旨在调查森林火灾后企业对环境这一利益相关者的看法。通过对受影响企业的访谈,作者旨在了解灾难是否会促使企业在法律或市场需求之外优先考虑可持续发展,从而揭示环境态度和决策过程的潜在转变。在 2017 年 10 月至 2021 年 4 月期间,作者通过实地考察、筹备会议和半结构式访谈,深入了解了破坏情况、恢复工作和利益相关者的观点。内容分析提供了有价值的决策见解,特别是在理解依赖短期战略的中小企业主导的格局方面。研究结果访谈显示了对利益相关者认可的不同观点,特别是在自然环境方面。尽管一些管理者迅速承认了利益相关者群体,但对自然环境作为利益相关者群体的认识却不尽相同。关于自然环境作为利益相关者的问题,回答从承认其生态地位到否认其利益相关者地位不等。尽管观点不一,但许多人都认同森林的重要性,尤其是对依赖资源的产业而言。研究结果表明,尽管许多决策者在口头上承认自然环境是利益相关者,但他们的行动却显示出相反的情况。采用的方法(定性)本身也是一种限制,作者建议进一步研究,采用混合或定量方法。研究涉及一个国家的一个事件。在其他国家/其他自然灾害发生后检验我们的问题和结论是有意义的。本研究对理解组织与自然环境之间的关系,尤其是将自然环境视为利益相关者具有实际意义。通过承认环境是利益相关者,组织可以减轻未来自然灾害的影响,并减少其环境足迹。社会影响将环境视为利益相关者可以培养环境意识和社区参与。本研究的独创性在于其对组织应对自然灾害的探索,特别是在将环境视为利益相关者方面。它为决策过程和对环境责任的态度提供了独特的见解,有助于加深对全球范围内可持续灾害管理战略的理解并为其提供信息。
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引用次数: 0
Sustainable consumption behavior among Bahraini young female consumers 巴林年轻女性消费者的可持续消费行为
IF 3.2 Q2 MANAGEMENT Pub Date : 2024-09-16 DOI: 10.1108/srj-09-2023-0519
Arpita Anshu Mehrotra, Debashish Sengupta, Charbel M. El Khoury, Farah Arkadan

Purpose

Understanding behavior toward sustainable consumption remains among the most challenging contemporary topics and requires continual investigation. The aim of this paper is to explore young Bahraini women’s level of awareness of sustainable consumption while also considering their attitudes, motivations and behavior as key elements in the study.

Design/methodology/approach

A qualitative approach was used to collect the data. More specifically, 46 semi-structured interviews with young Bahraini women took place and the results were produced using thematic analysis.

Findings

Results reveal that consumers’ awareness levels toward sustainable consumption have been growing but awareness remains variable among consumers. In turn, motivation toward supporting sustainability is more associated with environmental reasons than cultural or economic ones. The attitude toward sustainable consumption is generally positive among young consumers. Moreover, sustainable consumption has been found to be present through various means in the purchase decisions of young Bahraini women.

Originality/value

This study exclusively explores the awareness levels of young Bahraini women regarding sustainable consumption with a focus on the elements of the behavioral process, namely, “awareness, attitude, motivation, and behavior”, as central research pillars.

目的 对可持续消费行为的理解仍然是当代最具挑战性的课题之一,需要不断进行研究。本文旨在探讨巴林年轻女性对可持续消费的认识水平,同时将她们的态度、动机和行为作为研究的关键要素。具体而言,对巴林年轻女性进行了 46 次半结构式访谈,并使用主题分析法得出结果。反过来,支持可持续发展的动机更多地与环境原因有关,而不是文化或经济原因。年轻消费者对可持续消费的态度普遍积极。原创性/价值 本研究专门探讨了巴林年轻女性对可持续消费的认识水平,重点关注作为核心研究支柱 的行为过程要素,即 "认识、态度、动机和行为"。
{"title":"Sustainable consumption behavior among Bahraini young female consumers","authors":"Arpita Anshu Mehrotra, Debashish Sengupta, Charbel M. El Khoury, Farah Arkadan","doi":"10.1108/srj-09-2023-0519","DOIUrl":"https://doi.org/10.1108/srj-09-2023-0519","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Understanding behavior toward sustainable consumption remains among the most challenging contemporary topics and requires continual investigation. The aim of this paper is to explore young Bahraini women’s level of awareness of sustainable consumption while also considering their attitudes, motivations and behavior as key elements in the study.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A qualitative approach was used to collect the data. More specifically, 46 semi-structured interviews with young Bahraini women took place and the results were produced using thematic analysis.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Results reveal that consumers’ awareness levels toward sustainable consumption have been growing but awareness remains variable among consumers. In turn, motivation toward supporting sustainability is more associated with environmental reasons than cultural or economic ones. The attitude toward sustainable consumption is generally positive among young consumers. Moreover, sustainable consumption has been found to be present through various means in the purchase decisions of young Bahraini women.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study exclusively explores the awareness levels of young Bahraini women regarding sustainable consumption with a focus on the elements of the behavioral process, namely, “awareness, attitude, motivation, and behavior”, as central research pillars.</p><!--/ Abstract__block -->","PeriodicalId":47615,"journal":{"name":"Social Responsibility Journal","volume":null,"pages":null},"PeriodicalIF":3.2,"publicationDate":"2024-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142259317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Killing two birds with one stone: gender diversity, information disclosures and financial distress 一石二鸟:性别多样性、信息披露和财务困境
IF 3.2 Q2 MANAGEMENT Pub Date : 2024-09-12 DOI: 10.1108/srj-01-2024-0064
Kuldeep Singh, Akshita Arora

Purpose

The escalating instances of financial distress (FD) in corporate houses across the globe, call for immediate attention from policymakers, practitioners and academics equally. This study aims to examine how board gender diversity (GD) and information disclosures (ID) interact with each other to drive FD.

Design/methodology/approach

The authors apply dynamic panel data analysis on a sample of 255 Indian-listed firms from 2016 to 2023 to arrive at the econometric results.

Findings

The main findings indicate that while ID exacerbates distress, GD reduces it. In addition, GD also interacts with ID to curtail the adverse effects of disclosures on FD. Therefore, GD acts like a stone that kills two birds simultaneously, first by reducing the distress directly and second by limiting the negative effects of disclosures on distress.

Originality/value

This study extends the understanding of the implications of GD and complements existing research by investigating its direct and indirect impact on FD. It builds on the analysis to propose that GD can foster resilience against adverse FD situations. The findings should apply to other emerging nations after careful consideration of country-specific factors.

目的全球各地公司的财务困境(FD)不断升级,需要政策制定者、从业人员和学术界立即给予同等关注。本研究旨在探讨董事会性别多样性(GD)和信息披露(ID)如何相互影响,从而推动财务困境的发生。作者对 2016 年至 2023 年期间 255 家印度上市公司的样本进行了动态面板数据分析,得出了计量经济学结果。此外,GD 还与 ID 相互影响,抑制了信息披露对 FD 的不利影响。因此,GD 就像一块同时杀死两只鸟的石头,首先直接减少了困扰,其次限制了披露对困扰的负面影响。 原创性/价值 本研究通过调查 GD 对 FD 的直接和间接影响,扩展了对 GD 意义的理解,并补充了现有研究。它在分析的基础上提出,GD 可以增强抵御不利外债情况的能力。在仔细考虑各国的具体因素后,研究结果应适用于其他新兴国家。
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引用次数: 0
Greenwashing effects inside organizations: How does it affect organizational citizenship behaviours for the environment (OCBEs)? 组织内部的 "洗绿 "效应:它如何影响组织的环保公民行为(OCBEs)?
IF 3.2 Q2 MANAGEMENT Pub Date : 2024-09-06 DOI: 10.1108/srj-05-2023-0303
Célia Santos, Arnaldo Coelho, Alzira Marques

Purpose

Based on social and moral identification theories, this investigation aims to analyse how corporate greenwashing impacts employees' organizational citizenship behaviours for the environment (OCBEs), both directly and through job satisfaction and affective commitment.

Design/methodology/approach

Data collected from a questionnaire administered to 398 Portuguese employees who recognized greenwashing practices in their employer firms was analysed using structural equation modelling techniques through AMOS.

Findings

The results show that greenwashing has destructive effects on job satisfaction, affective commitment and OCBEs. This means that in the presence of greenwashing, the work environment is impacted to such an extent that employees are less eager to give their best: their voluntary actions aimed at environmental improvement fade. Thus, greenwashing adversely affects OCBEs, both directly and through job satisfaction and affective commitment.

Originality/value

This study advances the human resources management literature by providing an improved insight into the harmful consequences of greenwashing on employees' emotions and, consequently, their voluntary engagement in environmental extra-role activities that are not directly related to their contractual duties.

目的基于社会和道德认同理论,本研究旨在分析企业的 "洗绿 "行为如何直接或通过工作满意度和情感承诺影响员工的环保组织公民行为(OCBEs)。研究结果表明,"洗绿 "行为对工作满意度、情感承诺和环保组织公民行为具有破坏性影响。这意味着,在存在 "洗绿 "现象的情况下,工作环境会受到影响,以至于员工不愿意全力以赴:他们旨在改善环境的自愿行动会减少。因此,"洗绿 "会直接或通过工作满意度和情感承诺对 OCBE 产生不利影响。原创性/价值 本研究深入探讨了 "洗绿 "对员工情绪的有害影响,以及由此对他们自愿参与与合同职责无直接关系的环境角色外活动的有害影响,从而推动了人力资源管理文献的发展。
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引用次数: 0
The mediating role of green perceived organizational support in the relationship between green transformational leadership and green self-efficacy 绿色感知组织支持在绿色变革型领导与绿色自我效能之间的中介作用
IF 3.2 Q2 MANAGEMENT Pub Date : 2024-09-03 DOI: 10.1108/srj-05-2024-0350
Burcu Özgül, İlknur Demir

Purpose

This study aims to reveal whether green perceived organizational support has a mediating role in the relationship between managers’ green transformational leadership and the green self-efficacy beliefs of employees.

Design/methodology/approach

The textile industry is a sector with fast and cheap production and is the second most damaging sector to the environment due to excessive consumption and rapidly changing fashion trends. Hence, textile industry employees were selected as the research object. The data were collected by survey method from 274 people working in businesses operating in the textile sector in Türkiye. The collected data were analyzed in the SmartPLS 4 analysis program.

Findings

The analysis found that managers’ green transformational leadership increases employees’ green self-efficacy beliefs. Likewise, it was determined that managers’ green transformational leadership increases employees’ green perceived organizational support. The analysis also indicated that employees’ green perceived organizational support increases employees’ green self-efficacy beliefs. Finally, as a result of the analysis, it was concluded that green perceived organizational support is a complementary partial mediator variable in the relationship between managers’ green transformational leadership and employees’ green self-efficacy beliefs.

Originality/value

The available literature has overlooked the mediating role of green perceived organizational support in the relationship between managers’ green transformational leadership and the green self-efficacy beliefs of employees. This work makes new contributions to the literature and practice by revealing the significance of managers’ green transformational leadership and green perceived organizational support in increasing employees’ green self-efficacy beliefs.

目的 本研究旨在揭示绿色感知组织支持在管理者的绿色变革型领导与员工的绿色自我效能信念之间是否具有中介作用。因此,我们选择纺织业员工作为研究对象。通过调查法收集了 274 名在土耳其纺织业企业工作的人员的数据。研究结果分析发现,管理者的绿色变革型领导力会提高员工的绿色自我效能信念。同样,研究还发现,管理者的绿色变革型领导力会增加员工的绿色感知组织支持。分析还表明,员工的绿色组织支持感会增强员工的绿色自我效能感信念。原创性/价值现有文献忽视了绿色感知组织支持在管理者绿色变革领导力与员工绿色自我效能信念之间的中介作用。本研究揭示了管理者的绿色变革型领导力和绿色感知组织支持在提高员工绿色自我效能信念方面的重要作用,为相关文献和实践做出了新的贡献。
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引用次数: 0
When my organization is socially irresponsible: the joint effect of moral obligation and ideological psychological contract in digital employee activism 当我的组织对社会不负责任时:道德义务和意识形态心理契约在数字员工行动主义中的共同作用
IF 3.2 Q2 MANAGEMENT Pub Date : 2024-09-02 DOI: 10.1108/srj-03-2024-0141
Leping You, Jie Jin

Purpose

Facilitated by social media, employee activism is on the rise, often in response to organizations' own socially irresponsible behavior. Given that digital employee activism is a vital yet underexplored research arena, the purpose of this study is to propose and test a theoretical model for understanding this phenomenon.

Design/methodology/approach

A survey was launched on Dynata, a US-based consumer panel company. A total of 657 representative full-time employees working at different levels of positions participated the survey to indicate their perceptual and behavioral responses to organizational social irresponsibility.

Findings

Moral obligation was a significant factor in mediating the relationship between organizational social irresponsibility and digital employee activism. Ideological psychological contract adds supplemental weights moderating the mediation effect on digital employee activism.

Originality/value

This study, based on social regulation theory, explores the rise of employee activism in response to organizations’ socially irresponsible behavior. The study identifies moral obligation and ideological psychological contract as the driving forces behind digital employee activism. This study advances digital employee activism scholarship by incorporating the normative lens of moral obligation and ideological psychological contract.

目的在社交媒体的推动下,员工激进主义正在兴起,这往往是对组织自身不负社会责任行为的回应。鉴于数字员工行动主义是一个重要的研究领域,但尚未得到充分探索,本研究旨在提出并测试一个理论模型来理解这一现象。共有 657 名具有代表性的不同级别的全职员工参与了调查,以了解他们对组织社会不负责任的感知和行为反应。意识形态心理契约为调节数字员工行动主义的中介效应增加了补充砝码。原创性/价值本研究以社会调节理论为基础,探讨了员工行动主义的兴起以应对组织的社会不负责任行为。研究指出,道德义务和意识形态心理契约是数字员工行动主义背后的驱动力。本研究通过纳入道德义务和意识形态心理契约的规范视角,推进了数字员工行动主义的学术研究。
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引用次数: 0
Talents for future – do top talents care about CSR corporate communication in recruiting? An empirical study 人才成就未来--高端人才在招聘时是否关注企业社会责任的企业传播?实证研究
IF 3.2 Q2 MANAGEMENT Pub Date : 2024-08-30 DOI: 10.1108/srj-11-2023-0623
Gerrit Boehncke

Purpose

The purpose of this paper is to present an empirical analysis, which consists of interviews with executive trainee programs of three international companies. The results of this analysis offer answers to questions currently being discussed in the corporate social responsibility (CSR) literature, namely, on the effects of CSR communication on top talent attraction.

Design/methodology/approach

The study uses structured interviews to analyze the communication perceptions and expectations of (n = 15) top talents when making employer decisions. It compares these with the expectations and intentions of HR managers responsible for programs and communications (n = 15).

Findings

The study found that HR managers only partially reflect top talents’ specific communication expectations. In addition to the program-specific CSR content, corporate communications have an overarching optimization potential in the communication mode and information architecture. It is particularly striking that future executives proactively seek CSR content in hiring and access corporate and brand communications for this purpose.

Research limitations

The study was conducted during the COVID-19 pandemic, which made a digital interview setting necessary and did not allow to react in detail on every physical signal. On top, the study has only 30 participants (15 HR/15 talents) from three different talent programs.

Implications

The study identifies practical, gender-specific and industry-specific implications for corporate communications regarding content and mode of communication. Companies should specify concrete measures for recruiting future executives, but they can also indicate efforts and first initiatives, thus setting a more decisive stage for an aspiration.

Originality/value

The study is characterized by its unique data set. Only a few companies have explicit programs for the development of future executives. The study also examines HR managers’ communication planning and expectations and future executives’ effective communication perceptions and perspectives.

本文旨在通过对三家国际公司的高管培训生项目的访谈,进行实证分析。分析结果回答了企业社会责任(CSR)文献中目前正在讨论的问题,即企业社会责任沟通对高端人才吸引的影响。研究结果研究发现,人力资源经理仅部分反映了高端人才对沟通的具体期望。除了针对具体项目的企业社会责任内容外,企业沟通在沟通模式和信息架构方面也具有全面优化的潜力。研究局限性本研究是在 COVID-19 大流行期间进行的,这使得数字访谈成为必要,并且无法对每一个物理信号做出详细反应。此外,本研究只有来自三个不同人才项目的 30 名参与者(15 名人力资源/15 名人才)。公司应明确招聘未来高管的具体措施,但也可以说明所做的努力和最初的举措,从而为理想搭建一个更具决定性的舞台。只有少数几家公司制定了明确的未来管理人员培养计划。本研究还探讨了人力资源经理的沟通规划和期望,以及未来高管对有效沟通的看法和观点。
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引用次数: 0
Corporate social responsibility impact on customer-based brand equity in the Moroccan luxury hotel context: mediating role of customer value co-creation 摩洛哥豪华酒店中企业社会责任对基于顾客的品牌资产的影响:顾客价值共创的中介作用
IF 3.2 Q2 MANAGEMENT Pub Date : 2024-08-28 DOI: 10.1108/srj-12-2023-0717
Zakaria Abbass, Omar Benjelloun Andaloussi, Fatimazahra Rais

Purpose

This study aims to examine the impact of corporate social responsibility (CSR) on customer-based brand equity (CBBE), with a focus on the mediating role of customer value cocreation (CVCC). The objective is to understand the direct and indirect links between CSR and the dimensions of CBBE (image, quality, awareness, loyalty) in the context of the luxury hotel industry, thus filling existing gaps.

Design/methodology/approach

This quantitative study of luxury hotel guests in Morocco used a questionnaire. After a pilot study with 10 professionals, the final version was administered, generating 204 valid responses. Purposive convenience sampling was chosen. PLS analysis was favored.

Findings

The results highlight the significant influence of CSR on the four dimensions of CBBE. Likewise, CVCC exerts a significant effect on CBBE aspects, except for brand loyalty. CVCC partially mediates the relationship between CSR and brand image, perceived quality and brand awareness. However, it does not have a significant mediating role in the CSR−brand loyalty relationship.

Research limitations/implications

The study, despite its contributions, is limited to the luxury hotel industry in Morocco, raising concerns of external validity. Future research should diversify service contexts and explore the multidimensionality of CSR.

Practical implications

Luxury hotel managers should prioritize authentic communication to optimize their CBBE through CVCC. An inclusive and strategic approach to cocreation is essential to strengthen the impact of CSR on CBBE. Integrating CSR into customer touchpoints and human resources policies is crucial.

Originality/value

This study, to the best of the authors’ knowledge, enriches understanding of the complex interactions between CSR, CVCC and CBBE in Morocco and North Africa. Its originality lies in its exclusive contribution to the region’s marketing literature, broadening the field of knowledge. By exploring these relationships in the specific context of the region, it offers new perspectives to researchers and practitioners interested in CSR, CVCC and CBBE.

目的 本研究旨在探讨企业社会责任(CSR)对基于顾客的品牌资产(CBBE)的影响,重点关注顾客价值创造(CVCC)的中介作用。目的是了解在豪华酒店行业背景下,企业社会责任与 CBBE 各维度(形象、质量、认知度、忠诚度)之间的直接和间接联系,从而填补现有空白。在对 10 名专业人士进行试点研究后,对最终版本进行了调查,共收到 204 份有效答卷。选择了有目的的便利抽样。研究结果研究结果表明,企业社会责任对 CBBE 的四个维度都有显著影响。同样,除品牌忠诚度外,CVCC 对 CBBE 的其他方面也有显著影响。CVCC 对企业社会责任与品牌形象、感知质量和品牌意识之间的关系起到了部分中介作用。研究局限性/启示这项研究尽管有其贡献,但仅限于摩洛哥的豪华酒店行业,因此引起了外部有效性的担忧。未来的研究应使服务环境多样化,并探索企业社会责任的多维性。实践意义豪华酒店管理者应优先考虑真实沟通,通过 CVCC 优化其 CBBE。要加强企业社会责任对 CBBE 的影响,必须采用一种包容性的战略方法来进行共同创造。将企业社会责任融入客户接触点和人力资源政策至关重要。 原创性/价值 据作者所知,这项研究丰富了人们对摩洛哥和北非地区企业社会责任、社区志愿服务和社区经济效益之间复杂互动关系的理解。其独创性在于为该地区的营销文献做出了独特贡献,拓宽了知识领域。通过在该地区的特定背景下探讨这些关系,该书为对企业社会责任、履约承诺和社区商务预算感兴趣的研究人员和从业人员提供了新的视角。
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引用次数: 0
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Social Responsibility Journal
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