Motivations and behaviours of rural women entrepreneurs in Oman

Omar Durrah, Suhail M. Ghouse, Taher Alkhalaf
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引用次数: 0

Abstract

Purpose

This study aims to identify both intrinsic and extrinsic factors motivating rural women to participate in entrepreneurial activities in Oman. Specifically, it seeks to clarify which pull and push factors influence their decisions to engage in entrepreneurship.

Design/methodology/approach

Quantitative research was conducted with a sample of 183 women entrepreneurs in rural areas of Oman. Structural equation modelling (SEM) using SmartPLS software was employed to test the research hypotheses.

Findings

The results of the research highlight the positive impact of external motivations, such as financial needs and dissatisfaction with current employment, on the entrepreneurial behaviour of rural women in Oman. These external factors play a significant role in prompting women to initiate their own projects. Additionally, the study reveals that attitudes, such as self-efficacy and the perception of social support, significantly influence women entrepreneurs' adoption of self-employment.

Practical implications

These findings offer valuable insights into the concrete incentives driving women’s entrepreneurship in rural Oman. Policymakers can utilize these insights to develop initiatives aimed at promoting the social empowerment of rural Omani women and facilitating their active participation in economic ventures, thereby contributing to Oman’s development.

Originality/value

This study presents a novel framework for enhancing women’s entrepreneurship, offering insights into the motivations and barriers influencing women's participation in rural areas of Oman. By addressing gaps in existing literature, it contributes to a deeper understanding of the entrepreneurial dynamics among rural women in Oman.

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阿曼农村女企业家的动机和行为
本研究旨在确定促使阿曼农村妇女参与创业活动的内在和外在因素。设计/方法/途径以阿曼农村地区 183 名女企业家为样本进行了定量研究。研究结果研究结果表明,外部动机(如资金需求和对当前就业的不满)对阿曼农村妇女的创业行为有 积极影响。这些外部因素在促使妇女启动自己的项目方面发挥了重要作用。此外,研究还显示,自我效能感和社会支持感等态度对女性创业者采用自营职业有重大影响。政策制定者可利用这些见解来制定旨在促进阿曼农村妇女社会赋权的措施,并帮助她们积极参与经济企 业,从而为阿曼的发展做出贡献。本研究弥补了现有文献的不足,有助于加深对阿曼农村妇女创业动态的理解。
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来源期刊
CiteScore
7.40
自引率
15.60%
发文量
15
期刊介绍: Launched in 2009, the International Journal of Gender and Entrepreneurship (IJGE) aims to facilitate the natural evolution of the field of gender and entrepreneurship by drawing together the very best research contributions from around the world. The journal seeks to: -Provide a dedicated publication outlet for high calibre, international research of interest to scholars, entrepreneurs and policy makers in the field of gender and entrepreneurship -Offer a unique perspective on the practice of gender and entrepreneurship by including sections dedicated to practitioner and policy content -Support a more consistent global approach to the presentation of research in the field -Platform the work of dynamic young researchers and those who are in a position to offer new perspectives on this particular research area -Enable those active in the area as researchers, educators, trainers, practitioners, support personnel and policy makers to keep up to date with the field on an international level. The coverage of the journal includes, but is not limited to: Entrepreneurship, Female/Women’s entrepreneurship , Business, Management, Strategy, Gender, Economics, Internationalization, Marketing.
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