{"title":"Eco-Innovation and Firm Sustainability in Emerging Economies: The Role of Consumer Behavior and Green B2B Marketing","authors":"Caroline Olufunke Esangbedo, Yu Chang, Adadu Micheal Ushie, Md Moynul Hasan","doi":"10.1080/1051712x.2024.2369764","DOIUrl":null,"url":null,"abstract":"This study aims to examine the effects of eco-innovation on the sustainability of manufacturing firms. It is anchored on the resource-based view (RBV) and designs a moderated mediating model to exp...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"23 1","pages":""},"PeriodicalIF":2.0000,"publicationDate":"2024-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Business-To-Business Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/1051712x.2024.2369764","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
This study aims to examine the effects of eco-innovation on the sustainability of manufacturing firms. It is anchored on the resource-based view (RBV) and designs a moderated mediating model to exp...
期刊介绍：
The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities
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