Brand transgression in corporate social responsibility era: empirical evidence from hospitality industry

Anzar Ahmed, Ali Raza, Qurat-ul-ain Talpur, Muhammad Ishtiaq Ishaq, Tehmeena Shafqat
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Abstract

Consumers rely on prior information and interactions with the brands to develop their expectations through the firm's corporate social responsibility (CSR) initiatives, but some adverse incidents v...
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企业社会责任时代的品牌越轨:来自酒店业的经验证据
消费者依靠先前的信息和与品牌的互动,通过企业的企业社会责任(CSR)倡议来形成他们的期望,但一些负面事件可能会影响他们对企业社会责任(CSR)的期望。
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