IMM Asia and Oceania Summit 2024

IF 7.8 1区 管理学 Q1 BUSINESS Industrial Marketing Management Pub Date : 2024-07-01 DOI:10.1016/j.indmarman.2024.06.010
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2024 年 IMM 亚洲和大洋洲峰会
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来源期刊
Industrial Marketing Management
Industrial Marketing Management Multiple-
CiteScore
17.30
自引率
20.40%
发文量
255
期刊介绍： Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.
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