Unlocking the secrets of daily app switching: a comprehensive guide to mastering both intra-app and inter-app search strategies

Abstract

PurposeThe purpose of this research is to provide insights into the daily search strategies of users, which can inform the enhancement of search experiences across multiple applications. By understanding how users navigate and interact with different apps during their search processes, the study seeks to contribute to the design of more intuitive and user-friendly app systems.Design/methodology/approachThis study employs a mixed-methods approach to analyze users' daily search strategies in a natural cross-app interactive environment. Data collection was conducted using the Critical Incident Technique and the Micro-Moment Time Line, involving 204 participants to capture their real-time search experiences. Open coding techniques were utilized to categorize sequential search tactics, while the PrefixSpan algorithm was applied to identify patterns in frequently applied search strategies.FindingsThe study findings unveil a comprehensive framework that includes a variety of intra-app search tactics and inter-app switching tactics. Five predominant search strategies were identified: Iterative querying, Selective results adoption, Share-related, Recommended browsing, and Organizational results strategies. These strategies reflect the nuanced ways in which users engage with apps to fulfill their information needs.Originality/valueThis research represents a pioneering effort in systematically identifying and categorizing daily search strategies within a natural cross-app interaction context. It offers original contributions to the field by combining intra-app and inter-app tactics, providing a holistic view of user behavior. The implications of these findings are significant for app developers and designers, as they can leverage this knowledge to improve app functionality and user manuals, ultimately enhancing the overall search experience for users.