Digital News Blindspot: Radon Awareness in Portuguese Digital Media

Abstract

This study addresses the underrepresentation of radon gas within the media discourse, particularly in Portugal. Employing a comprehensive mixed-methods approach, this paper examines how major Portuguese digital newspapers have covered radon gas, aiming to deepen our understanding of this critical issue. The findings reveal a significant lack of coverage on radon gas over 24 years in the selected newspapers. Surprisingly, only a few articles were identified, failing to convey its importance effectively. Despite identifying some risk communication strategies, their impact was statistically insignificant, indicating a clear discrepancy in attention. This study emphasizes the urgent need for balanced reporting on public health risks like radon gas and offers insights into enhancing risk communication strategies. Ultimately, it contributes to advocating for more comprehensive coverage of critical public health issues in the media.