{"title":"ВПЛИВ СОЦІАЛЬНИХ МЕРЕЖ НА ЕФЕКТИВНІСТЬ ЗБУТОВОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВ: ПОРІВНЯЛЬНИЙ АНАЛІЗ","authors":"Марина Володимирівна Шашина, К. М. Рурак","doi":"10.32702/2306-6814.2024.13.96","DOIUrl":null,"url":null,"abstract":"others, with an emphasis on their strategies and achieved results. User engagement research has confirmed that Instagram is the most effective channel, especially for visual brands, thanks to its tools and content formats such as Stories, Reels and Live Streams. Facebook provides a wide audience reach and a variety of opportunities for interaction, including groups, events and targeted advertising. LinkedIn remains a key platform for the B2B segment, thanks to its networking, job posting and professional content sharing capabilities. Telegram, with its fast message delivery speed and ability to create channels, is an effective tool for operational communications and news distribution. The results of the study emphasize that a successful promotion strategy in social networks requires a comprehensive approach, which includes not only advertising","PeriodicalId":118672,"journal":{"name":"Investytsiyi: praktyka ta dosvid","volume":" 0","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Investytsiyi: praktyka ta dosvid","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32702/2306-6814.2024.13.96","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
others, with an emphasis on their strategies and achieved results. User engagement research has confirmed that Instagram is the most effective channel, especially for visual brands, thanks to its tools and content formats such as Stories, Reels and Live Streams. Facebook provides a wide audience reach and a variety of opportunities for interaction, including groups, events and targeted advertising. LinkedIn remains a key platform for the B2B segment, thanks to its networking, job posting and professional content sharing capabilities. Telegram, with its fast message delivery speed and ability to create channels, is an effective tool for operational communications and news distribution. The results of the study emphasize that a successful promotion strategy in social networks requires a comprehensive approach, which includes not only advertising
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