Data-driven message optimization in dynamic sports media: an artificial intelligence approach to predict consumer response

IF 3.7 1区 教育学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Sport Management Review Pub Date : 2024-07-02 DOI:10.1080/14413523.2024.2372122
Elisa Herold, Aaditya Singh, B. Feodoroff, Christoph Breuer
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动态体育媒体中数据驱动的信息优化:预测消费者反应的人工智能方法
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来源期刊
CiteScore
9.00
自引率
7.30%
发文量
27
期刊介绍: Sport Management Review is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations -- whether as an entertainment, a recreation, or an occupation. The journal encourages collaboration between scholars and practitioners. It welcomes submissions reporting research, new applications, advances in theory, and case studies. The language of publication is English. Submissions are peer reviewed.
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