Cong Doanh Duong, Trung Thanh Le, Ngoc Su Dang, Ngoc Diep Do, Anh Trong Vu
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引用次数: 0
Abstract
Purpose
Drawing on the Theory of Planned Behavior, this study aims to explore the role of individual digital competencies, encompassing information and data literacy, communication and collaboration, safety and security, and problem-solving, in shaping cognitive determinants and influencing digital entrepreneurial intentions as well as investigates the moderating effect of performance expectancy of AI solutions on the relationship between digital competencies, cognitive determinants, and digital entrepreneurial intention.
Design/methodology/approach
Using a sample of 1326 MBA students in Vietnam with a stratified sampling approach, the second-order PLS-SEM is used to test the formulated hypotheses rigorously.
Findings
The study reveals that individual digital competencies, sculpted by information and data literacy, communication and collaboration, safety and security, and problem-solving, significantly impact cognitive determinants (attitude towards digital entrepreneurship, subjective norms, and perceived behavioral control), influencing digital entrepreneurial intentions. Performance expectancy of AI solutions also plays a crucial moderating role, enhancing the relationship between digital competencies and digital entrepreneurial intention.
Research limitations/implications
Some practical implications have been recommended for policymakers, educators, and entrepreneurs.
Originality/value
This research provides original empirical findings, validating the impact of a varied array of digital competencies on entrepreneurial mindsets/cognition and intentions. The introduction of performance expectancy of AI solutions as a moderator introduces a nuanced dimension to comprehending the interaction between technological skills and entrepreneurial intentions.
期刊介绍：
■Research in SMEs, entrepreneurship and family-run businesses ■Case studies on real-life small business experiences ■Small Business growth and successful enterprises ■Practical advice from small business advisors ■Recruitment, training and development for SMEs ■Performance measurement and business improvement ■Government initiatives and enterprise policy ■SME financing and venture capital. By encouraging debate on the key issues facing SMEs, the journal offers detailed analysis and critical assessment of current best practice, discusses the implications of latest research findings and explores opportunities to break down the barriers that restrict the growth of SMEs.
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