YouTube Video Clips on Breastfeeding Education and Promotion for Arabic-Speaking Populations: A Social Media Content Analysis.

IF 2.1 3区 医学 Q2 OBSTETRICS & GYNECOLOGY Breastfeeding Medicine Pub Date : 2024-09-01 Epub Date: 2024-07-25 DOI:10.1089/bfm.2024.0149
Fatmah Almoayad, Anwar Alhashem, Reem Alotaibi, Renad Alashwl, Alanoud Albahouth, Nada Benajiba, Patricia J Kelly, Basil H Aboul-Enein
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Abstract

Background/Objective: Although the benefits of breastfeeding are well-documented and widely recognized, reports indicate that optimal breastfeeding rates are low in Arabic-speaking countries. This is a significant concern given the health benefits associated with breastfeeding for both infants and mothers. Previous research has shown that education interventions can increase breastfeeding knowledge, attitudes, and practices in Arabic-speaking populations. The social media platform YouTube holds significant potential for distributing customized health education for diverse audiences; specifically, this platform has the potential to empower mothers and normalize long-term breastfeeding. The aim of this study was to evaluate the quality of YouTube videos on breastfeeding available in the Arabic language. Methods: We used standard procedures to search YouTube for Arabic breastfeeding videos posted on YouTube in December 2023. Videos were evaluated using the three scales of the DISCERN quality evaluation instrument (reliability, information quality, video quality) and total score. Comparative statistics were generated. Results: In total, 165 videos met the inclusion criteria, with 29.7% in the Education category; 43.6% were in Egyptian Arabic dialect. Almost all (91.75%) of the educational videos had a "medium" quality assessment. Educational videos and those using health professionals had higher quality assessments than those in other categories or done with other speakers. Conclusion: The results of this review suggest that most content on the topic of breastfeeding was of only medium reliability and informational quality. New mothers seeking breastfeeding information or support may be in need of specific problem-solving information at a time when they are living with the often-difficulty reality of caring for a newborn or very young infant. There is a clear need for accurate, culturally congruent information to effectively support breastfeeding in Arabic-speaking countries. Future efforts should focus on improving the quality of online health education content, with implications for public health strategies and policy development.

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针对阿拉伯语人群的 YouTube 母乳喂养教育和宣传视频剪辑:社交媒体内容分析。
背景/目标:尽管母乳喂养的益处有据可查并得到广泛认可,但有报告显示,阿拉伯语国家的最佳母乳喂养率很低。鉴于母乳喂养对婴儿和母亲的健康都有好处,这是一个值得关注的重大问题。以往的研究表明,教育干预措施可以提高阿拉伯语人群的母乳喂养知识、态度和实践。社交媒体平台 YouTube 在为不同受众提供定制化健康教育方面具有巨大潜力;特别是,该平台具有增强母亲能力和使长期母乳喂养正常化的潜力。本研究旨在评估 YouTube 上阿拉伯语母乳喂养视频的质量。研究方法我们使用标准程序在 YouTube 上搜索 2023 年 12 月发布的阿拉伯语母乳喂养视频。使用 DISCERN 质量评估工具的三个量表(可靠性、信息质量、视频质量)和总分对视频进行评估。并生成比较统计数据。结果共有 165 部视频符合纳入标准,其中 29.7% 属于教育类;43.6% 为埃及阿拉伯语方言。几乎所有教育视频(91.75%)的质量评估为 "中等"。与其他类别或使用其他语言的视频相比,教育类视频和使用卫生专业人员的视频的质量评估更高。结论本次审查的结果表明,大多数有关母乳喂养主题的内容在可靠性和信息质量方面都处于中等水平。新妈妈们在寻求母乳喂养信息或支持时,可能需要具体的解决问题的信息,而此时她们正生活在照顾新生儿或年幼婴儿的困难现实中。阿拉伯语国家显然需要准确的、与文化相一致的信息来有效地支持母乳喂养。未来的工作重点应放在提高在线健康教育内容的质量上,这将对公共卫生战略和政策制定产生影响。
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来源期刊
Breastfeeding Medicine
Breastfeeding Medicine OBSTETRICS & GYNECOLOGY-PEDIATRICS
CiteScore
4.20
自引率
11.10%
发文量
130
审稿时长
6-12 weeks
期刊介绍: Breastfeeding Medicine provides unparalleled peer-reviewed research, protocols, and clinical applications to ensure optimal care for mother and infant. The Journal answers the growing demand for evidence-based research and explores the immediate and long-term outcomes of breastfeeding, including its epidemiologic, physiologic, and psychological benefits. It is the exclusive source of the Academy of Breastfeeding Medicine protocols. Breastfeeding Medicine coverage includes: Breastfeeding recommendations and protocols Health consequences of artificial feeding Physiology of lactation and biochemistry of breast milk Optimal nutrition for the breastfeeding mother Breastfeeding indications and contraindications Managing breastfeeding discomfort, pain, and other complications Breastfeeding the premature or sick infant Breastfeeding in the chronically ill mother Management of the breastfeeding mother on medication Infectious disease transmission through breast milk and breastfeeding The collection and storage of human milk and human milk banking Measuring the impact of being a “baby-friendly” hospital Cultural competence and cultural sensitivity International public health issues including social and economic issues.
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