L. G. Antunes, Rafael de Freitas Souza, Ana Cristina Ferreira, Fernanda de Aguiar Zanola, Luiz Henrique de Barros Vilas Boas
{"title":"Projective techniques","authors":"L. G. Antunes, Rafael de Freitas Souza, Ana Cristina Ferreira, Fernanda de Aguiar Zanola, Luiz Henrique de Barros Vilas Boas","doi":"10.5585/remark.v23i3.25536","DOIUrl":null,"url":null,"abstract":"Objective: This essay aims to discuss the rigor of the projective technique with a qualitative focus.\nResults: The main criticisms of projective techniques are not appropriate for qualitative research. As an alternative, the criteria proposed by Lincoln and Guba (1985) have been established. They are credibility, transferability, dependability and confirmability.\nTheoretical/Methodological Contributions: The essay demonstrates the methodological contribution. It also illustrates how the projective technique can be applied to build your rigor through a qualitative lens.\n","PeriodicalId":506809,"journal":{"name":"ReMark - Revista Brasileira de Marketing","volume":"28 9","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"ReMark - Revista Brasileira de Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5585/remark.v23i3.25536","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Objective: This essay aims to discuss the rigor of the projective technique with a qualitative focus.
Results: The main criticisms of projective techniques are not appropriate for qualitative research. As an alternative, the criteria proposed by Lincoln and Guba (1985) have been established. They are credibility, transferability, dependability and confirmability.
Theoretical/Methodological Contributions: The essay demonstrates the methodological contribution. It also illustrates how the projective technique can be applied to build your rigor through a qualitative lens.
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