Linguopragmatic approach to linguostylistic ways of organizing English microtexts in fashion discourse

Philology. Issues of Theory and Practice Pub Date : 2024-07-24 DOI:10.30853/phil20240327

E. V. Kopshukova, Irina Nikolaevna Nikitina, Natalya Valerevna Panina

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Abstract

The purpose of this article is to identify the linguistic and stylistic ways of organizing English microtexts in fashion discourse in terms of discourse analysis, pragmatics and functional stylistic analysis. The novelty of the study refers to the fact that as a result of an integrated approach to the linguostylistic ways of organizing English microtexts, we were able not only to identify and systematize expressive means and stylistic devices of English microtexts from the world of modern youth fashion, but also to discover examples of discourse interference when linguistic means of colloquial, publicist, belles-lettres, scientific and official styles are combined, which leads to an enhanced pragmatic effect of English microtexts in fashion discourse. The article presents examples of paralinguistic means such as font, text layout, color, images, in connection with verbal components that perform appellative and regulatory functions. The analysis revealed that stylistic means of lexical and syntactic levels significantly predominate in English microtexts on clothing and accessories.

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从语言语用学角度探讨时尚话语中英语微语境的组织方式

本文旨在从语篇分析、语用学和功能文体学分析的角度，确定时尚话语中组织英语微语境的语言和文体方式。本研究的新颖之处在于，通过对英语微语境的语言文体组织方式进行综合研究，我们不仅能够识别和系统化现代青年时尚界英语微语境的表达手段和文体手段，而且还发现了当口语、公关、钟表、科学和官方文体等语言手段相结合时的话语干扰实例，从而增强了英语微语境在时尚话语中的语用效果。文章举例说明了字体、文字排版、颜色、图像等辅助语言手段与发挥称谓和规范功能的言语成分之间的关系。分析表明，词汇和句法层面的文体手段在有关服装和配饰的英语微语境中明显占主导地位。

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Philology. Issues of Theory and Practice

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