Proposal for Effective Management of Geoparks as a Tool for Sustainable Tourism in the Conditions of the Slovak Republic

Abstract

Geoparks, as sustainable tourism products, embody a range of values and functions aimed at mitigating the negative impacts of tourism on the landscape. The current increasing trend in establishing and supporting geoparks has extended to the territory of the Slovak Republic, which possesses valuable natural potential. However, effectively harnessing this potential requires a clearly defined management structure aligned with the goals and mission of each geopark. The paper presents the operational aspects of geoparks in Slovakia, providing a comprehensive overview of geopark management followed by a subsequent evaluation. Assessing the management approach yields valuable insights into the ongoing development of Slovak geoparks, serving as a stepping stone for their further advancement. These geoparks are in a state of continual evolution, demanding significant support to ensure their efficient functioning. The study establishes clear quality management criteria for optimal staffing. The main objective of the paper is to demonstrate the need for the professionalization of human resources in geopark management. Additionally, the article concludes with a model for a strategic approach to human resources management, covering all its areas. Geoparks, as a modern product of geotourism and territorial management, represent innovative strategies for protecting and conserving geodiversity. They are closely intertwined with knowledge dissemination, education, and fostering a broader appreciation for the Earth’s value. Moreover, they play a vital role in the sustainable development and preservation of territories.