Unveiling the patterns of Fintech Services Adoption: A Study in the Rural Area of Tirupati

Abstract

Purpose: The research aim is disruptive innovation within financial technology (FinTech), the research paper delves into its impact on various financial services such as payments, investment, insurance, and banking. The study aim is to understand the current landscape of FinTech adoption in India and to uncover the perceptions held by individuals towards FinTech, ultimately striving to enhance the FinTech space for future improvements.  Methodology: The research, "Unveiling the Patterns of FinTech Services Adoption through questionnaire surveys. The research paper engaged with participants from rural areas, particularly Tirupati, to empower them in managing financial services effectively through FinTech solutions. Over a period of six months, the individuals in Tirupati and received responses from 217 participants. The sampling method employed was judgmental, focusing on users across various FinTech platforms. The data collection utilized quantitative research methods, employing tools such as simple percentage analysis, Chi-square, T-tests, and ANOVA. Results: The research paper findings shed light on the awareness and adoption levels of various FinTech products among Tirupati respondents. It became evident that FinTech services have been enabled by technological infrastructure, including internet connectivity and smartphone penetration. Furthermore, the adoption of FinTech and financial inclusion initiatives have been supported by favorable government policies and regulatory environments. Through this empirical analysis, we unearthed several key factors influencing FinTech adoption and perception among individuals.