Solutions to Promote Vietnamese Consumers to Use Environmentally Friendly Products Made From Coffee Grounds

Abstract

This research explores environmentally friendly products made from coffee grounds and examines the trend of using these products. The results illustrate: (i) Those who have never/do not use products made from coffee grounds often do because the products are not yet widespread, but this group is likely to purchase and use the products in the future; (ii) For those who have used/ currently using these products, they mainly started using them recently and a high percentage said they would definitely continue to purchase and use these products; (iii) The percentage of environmentally friendly products from coffee grounds is primarily between 20% to less than 40% within the group of environmentally friendly products; (iv) Common products made from coffee grounds include biodegradable coffee straws and cosmetics, with social media being the primary source of product information; (v) The purpose of using environmentally friendly products is to support the trend of environmentally friendly products; (vi) The factor of others around them using environmentally friendly products has the greatest impact on the trend of using products made from coffee grounds; (vii) Consumers are most concerned about the hygiene and quality of environmentally friendly products made from coffee grounds. Based on the research results, the authors propose several short-term and long-term solutions for businesses producing and trading products from coffee grounds to encourage Vietnamese consumers to use these products.