Strategic evolution in manufacturer–supplier collaboration: A game-theoretic exploration of product customization dynamics

IF 2.7 3区 经济学 Q2 ECONOMICS Managerial and Decision Economics Pub Date : 2024-07-30 DOI:10.1002/mde.4344
Qiao Wu, Shuning Zhang, Hongye Zhang, Justin Zuopeng Zhang
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Abstract

Amid rising demand for personalized products, manufacturers are forming collaborative bonds with suppliers, driven by revenue and cost-sharing arrangements. This study presents an evolutionary game model examining collaboration nuances and analyzes the impact of customization, revenue, and cost-sharing ratios. Findings reveal customization's bidirectional effect on collaboration and a distinctive relationship between revenue-sharing and collaboration probability. Increased cost-sharing ratios deter manufacturers from collaboration, favoring revenue-sharing mechanisms to incentivize supplier participation. The study highlights revenue-sharing's efficacy in promoting collaboration between manufacturers and suppliers to enhance product competitiveness.

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制造商-供应商合作中的战略演变:产品定制动态的博弈论探索
在个性化产品需求不断增长的背景下,制造商在收入和成本分摊安排的驱动下与供应商形成了合作关系。本研究提出了一个进化博弈模型,考察了合作的细微差别,并分析了定制、收入和成本分摊比例的影响。研究结果揭示了定制对合作的双向影响,以及收入分享与合作概率之间的独特关系。成本分摊比率的增加会阻碍制造商的合作,而收入分摊机制则有利于激励供应商的参与。这项研究强调了收入共享在促进制造商与供应商合作以提高产品竞争力方面的功效。
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来源期刊
CiteScore
1.40
自引率
18.20%
发文量
242
期刊介绍: Managerial and Decision Economics will publish articles applying economic reasoning to managerial decision-making and management strategy.Management strategy concerns practical decisions that managers face about how to compete, how to succeed, and how to organize to achieve their goals. Economic thinking and analysis provides a critical foundation for strategic decision-making across a variety of dimensions. For example, economic insights may help in determining which activities to outsource and which to perfom internally. They can help unravel questions regarding what drives performance differences among firms and what allows these differences to persist. They can contribute to an appreciation of how industries, organizations, and capabilities evolve.
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