“There Was Blood Coming Out of Her Eyes . . .”: Emotional-Affective Agenda Setting and Disgust in the 2016 U.S. Presidential Election

IF 3.4 2区 文学 Q1 COMMUNICATION Journalism & Mass Communication Quarterly Pub Date : 2024-07-31 DOI:10.1177/10776990241262345
Renita Coleman, H. Denis Wu
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Abstract

This study tracks the affective agendas in the media’s portrayals of the nonverbal behavior of the 2016 presidential candidates, and then shows how these media portrayals are related to voters’ emotional valence. It also gauges the relationship of disgust to voting intention, comparing it with anger, fear, hope, and pride, as well as other established demographic predictors and party affiliation. Findings show that valence-based emotions as conveyed via candidates’ nonverbal behaviors are associated with viewers’ emotional valence; that is, emotional-affective agenda setting has occurred. It also demonstrates that disgust predicts vote choice as well or better than anger and fear.
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"她的眼中流出了鲜血......":2016 年美国总统大选中的情绪情感议程设置与厌恶感
本研究追踪了媒体对 2016 年总统候选人非言语行为的描述中的情感议程,然后展示了这些媒体描述与选民的情感价位之间的关系。研究还衡量了厌恶与投票意向的关系,并将其与愤怒、恐惧、希望、自豪以及其他既定的人口统计学预测因素和党派归属进行了比较。研究结果表明,通过候选人的非言语行为传达的基于价值的情绪与观众的情绪价值相关联;也就是说,情绪情感议程设置已经发生。研究还表明,厌恶情绪对投票选择的预测效果甚至优于愤怒和恐惧情绪。
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来源期刊
CiteScore
7.20
自引率
5.60%
发文量
85
期刊介绍: Journalism & Mass Communication Quarterly focuses on research in journalism and mass communication. Each issue features reports of original investigation, presenting the latest developments in theory and methodology of communication, international communication, journalism history, and social and legal problems. Journalism & Mass Communication Quarterly also contains book reviews. Refereed. Published four times a year.
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