{"title":"“There Was Blood Coming Out of Her Eyes . . .”: Emotional-Affective Agenda Setting and Disgust in the 2016 U.S. Presidential Election","authors":"Renita Coleman, H. Denis Wu","doi":"10.1177/10776990241262345","DOIUrl":null,"url":null,"abstract":"This study tracks the affective agendas in the media’s portrayals of the nonverbal behavior of the 2016 presidential candidates, and then shows how these media portrayals are related to voters’ emotional valence. It also gauges the relationship of disgust to voting intention, comparing it with anger, fear, hope, and pride, as well as other established demographic predictors and party affiliation. Findings show that valence-based emotions as conveyed via candidates’ nonverbal behaviors are associated with viewers’ emotional valence; that is, emotional-affective agenda setting has occurred. It also demonstrates that disgust predicts vote choice as well or better than anger and fear.","PeriodicalId":48095,"journal":{"name":"Journalism & Mass Communication Quarterly","volume":null,"pages":null},"PeriodicalIF":3.4000,"publicationDate":"2024-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journalism & Mass Communication Quarterly","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/10776990241262345","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
This study tracks the affective agendas in the media’s portrayals of the nonverbal behavior of the 2016 presidential candidates, and then shows how these media portrayals are related to voters’ emotional valence. It also gauges the relationship of disgust to voting intention, comparing it with anger, fear, hope, and pride, as well as other established demographic predictors and party affiliation. Findings show that valence-based emotions as conveyed via candidates’ nonverbal behaviors are associated with viewers’ emotional valence; that is, emotional-affective agenda setting has occurred. It also demonstrates that disgust predicts vote choice as well or better than anger and fear.
期刊介绍:
Journalism & Mass Communication Quarterly focuses on research in journalism and mass communication. Each issue features reports of original investigation, presenting the latest developments in theory and methodology of communication, international communication, journalism history, and social and legal problems. Journalism & Mass Communication Quarterly also contains book reviews. Refereed. Published four times a year.