{"title":"A systematic review of exploratory factor analysis in marketing: providing recommended guidelines and evaluating current practices","authors":"Matt C. Howard, Rachel O’Sullivan","doi":"10.1080/10696679.2024.2385377","DOIUrl":null,"url":null,"abstract":"We systematically review applications of exploratory factor analysis (EFA) in marketing since 2000. We show that most authors do not report EFAs in sufficient detail to determine whether appropriat...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"181 1","pages":""},"PeriodicalIF":4.4000,"publicationDate":"2024-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Theory and Practice","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10696679.2024.2385377","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
We systematically review applications of exploratory factor analysis (EFA) in marketing since 2000. We show that most authors do not report EFAs in sufficient detail to determine whether appropriat...
期刊介绍：
The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.
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