Wellness spa hotel experience: evidence from spa hotel guests in Serbia

IF 7.3 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism Review Pub Date : 2024-08-13 DOI:10.1108/tr-11-2023-0770
Darko Dimitrovski, Veljko Marinković, Aleksandar Djordjevic, Erose Sthapit
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Abstract

Purpose

This study aims to develop and test a model of the wellness spa hotel experience. The model proposes that experiencescape dimensions (sensory, functional, social, natural and hospitality culture) are important antecedents of guest satisfaction with a wellness spa hotel experience. The study also tests the relationship between satisfaction, wellness-induced well-being, experience co-creation and word-of-mouth (WOM).

Design/methodology/approach

Data was collected in the post-pandemic period, during September–November 2022 from 567 domestic guests who had stayed in a wellness spa hotel in Serbia.

Findings

Besides the social experience scape dimension, all other dimensions of experiencescape (sensory, functional, natural and hospitality culture) were found to be positive drivers of guest satisfaction with a wellness spa hotel experience. The relationship between satisfaction, wellness-induced well-being, experience co-creation and WOM was also supported.

Originality/value

This study emphasises the role of experiencescape in concurrence with the antecedents in cultivating guest satisfaction with a wellness spa hotel experience, which further influences wellness-induced well-being, experience co-creation and WOM.

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健康水疗酒店体验:塞尔维亚水疗酒店客人提供的证据
目的 本研究旨在开发和测试一个健康水疗酒店体验模型。该模型提出,体验景观维度(感官、功能、社会、自然和酒店文化)是客人对健康水疗酒店体验满意度的重要前因。研究还检验了满意度、由健康引发的幸福感、体验共创和口碑(WOM)之间的关系。研究结果除社会体验景观维度外,体验景观的所有其他维度(感官、功能、自然和好客文化)都被认为是客人对健康水疗酒店体验满意度的积极驱动因素。原创性/价值这项研究强调了体验景观与前因后果在培养客人对健康水疗酒店体验的满意度方面所起的作用,而前因后果又进一步影响了客人对健康水疗酒店体验的满意度、体验共创和 WOM。
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来源期刊
Tourism Review
Tourism Review HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
15.10
自引率
10.30%
发文量
51
期刊介绍: Tourism Review (TR) holds the distinction of being the longest-established journal focused on tourism issues, pioneering cutting-edge research since 1947. Our mission is to deepen the comprehension of tourism and elevate the impact and significance of tourism research on global society. TR publishes a wide spectrum of contributions including research papers, systematic literature reviews (state of the art), short interventions (perspective papers), and research innovations (cutting edge), fostering continuous advancement in the field.
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