Tourism Review最新文献

Graphical abstract

Purpose

Enhancing consumers’ sharing behaviour on social media platforms is crucial for tourism destination brands. This can lead to increased consumer–brand relationship outcomes, amplified reach and perceived trustworthiness of their communication. This study aims to investigate the impact of the tone of voice (corporate vs human) adopted by a tourism destination in its social media communication on users’ perceived hedonic value and sharing behaviour, while also considering the interplay with the type of cultural heritage dimensions (tangible vs intangible) highlighted in the communication.

Design/methodology/approach

A 2 (corporate vs human) × 2 (tangible vs intangible) between-subjects factorial design was used. A total of 400 respondents viewed a fictitious tourism destination brand page on Instagram, with posts manipulated according to the study variables and answered an online survey.

Findings

The conversational human voice generates a higher level of hedonic value than the formal corporate voice; in turn, the increased hedonic value positively influences sharing behaviour. The type of cultural heritage dimensions moderates the tone of voice effect. In this moderated mediation, higher outcomes are achieved when tangible rather than intangible elements are communicated by adopting a human tone of voice. These findings advance the knowledge of the causal process responsible for consumers’ sharing behaviour, thereby enriching the discourse on stakeholder engagement in destination branding literature.

Originality/value

This study addresses the issue of tone of voice from the perspective of tourism destination brands, an angle of analysis neglected in prior research. It also sheds light on the effect of interaction between tone of voice and cultural heritage dimensions, unaccounted for in previous studies.

研究目的

提升消费者在社交媒体上的分享行为对旅游目的地至关重要。这不仅有助于加强消费者与品牌之间的关系, 还能扩大传播范围并提升感知可信度。本研究探讨了旅游目的地在社交媒体传播中采用的语调（官方语调 vs 人性化语调）对用户感知享乐价值及分享行为的影响, 并分析语调与文化遗产维度（有形 vs 无形）之间的互动效果。

研究设计/方法

采用了2（官方语调 vs 人性化语调）× 2（有形文化遗产 vs 无形文化遗产）的被试间实验设计。共有400名受访者查看了一个操控语调和文化遗产维度的虚拟旅游目的地品牌Instagram页面, 并完成了一份在线问卷。

研究结果

结果显示, 人性化且口语化的语调相比正式的官方语调更能显著提升用户感知的享乐价值, 而享乐价值的提升会进一步增强用户的分享行为。此外, 文化遗产维度对语调效果具有调节作用。当传播内容聚焦于有形文化遗产并采用人性化语调时, 分享行为的效果最为显著。这些发现拓展了关于消费者分享行为因果路径的研究, 为目的地品牌化领域中有关利益相关者参与的讨论提供了新的视角。

研究创新

Purpose

This study aims to investigate the impact of the fashion destination experience through fashion week on city brand equity, e-word of mouth and revisit intention.

Design/methodology/approach

A survey was conducted targeting 301 tourists who had previously visited Paris during fashion week. AMOS was used to carry out structural equation modeling analyses.

Findings

Fashion destination experience through the fashion week event positively affects city brand equity, e-WOM and intention to revisit the city. Perceived quality, one of the city brand equity’s attributes, had no significant influence on the intention to revisit in the context of fashion destination experience.

Originality/value

This study focuses on the role of fashion in the context of city brand equity and visitor behavior. The findings will help tourism managers understand the effect of fashion destination experiences during fashion week and develop city and tourism plans.

目的

本研究旨在探讨时装周期间时尚目的地体验对城市品牌价值、电子口碑和回访意向的影响。

设计/方法/途径

本研究针对301名曾在时装周期间到访巴黎的游客进行了问卷调查。AMOS用于进行结构方程建模分析。

研究结果

通过时装周活动获得的时尚目的地体验对城市品牌资产、电子口碑和再次访问意向产生积极影响。在时尚目的地体验的背景下, 感知质量（城市品牌资产的一个属性）对再次访问意向没有显著影响。

原创性/价值

本研究关注时尚在城市品牌资产和游客行为中的作用。研究结果将有助于旅游管理者了解时装周期间时尚目的地体验的影响, 并制定城市和旅游计划。

Objetivo

Este estudio investiga el impacto de la experiencia del destino de moda a través de la semana de la moda sobre el valor de marca de la ciudad, el boca a boca electrónico y la intención de volver a visitarla.

Diseño/metodología/enfoque

Se realizó una encuesta dirigida a 301 turistas que habían visitado previamente París durante la semana de la moda. Se utilizó AMOS para realizar análisis de modelado de ecuaciones estructurales.

Resultados

La experiencia del destino de moda a través de la semana de la moda influye positivamente en el valor de la marca de la ciudad, el e-WOM y la intención de volver a visitar la ciudad. La calidad percibida, uno de los atributos del valor de marca de la ciudad, no influyó significativamente en la intención de volver a visitarla en el contexto de la experiencia del destino de moda.

Originalidad/valor

Este estudio se centra en el papel de la moda en el contexto del valor de marca de la ciudad y el comportamiento de los visitantes. Los resultados ayudarán a los gestores turísticos a comprender el efecto de las experiencias de los destinos de moda durante la semana de la moda y a desarrollar planes turísticos y de ciudad.

Purpose

This study aims to explore how information systems (IS) capabilities, organisational agility and artificial intelligence orientation (AIO) influence the competitive advantage (CA) of theme parks operated in the United Arab Emirates (UAE).

Design/methodology/approach

Data were collected using a survey of 341 theme park representatives. Partial least squares structural equation modelling was used to test the hypotheses and multigroup analysis was applied to examine the control variables.

Findings

The results show that theme parks with strong IS capabilities tend to achieve significant competitive edge. In addition, theme parks that are more agile outperform their competitors. However, although artificial intelligence (AI) tools are crucial, they do not necessarily strengthen the impact of these capabilities on a theme parks’ success.

Practical implications

Theme park operators should invest in technology that improves operational efficiency and customer service while building flexible organisational structures that swiftly adapt to market trends. Although AI is valuable, the real focus of UAE theme parks should be on strengthening their ability to adapt and effectively use IS, which directly contributes to a sustained CA.

Originality/value

This study uniquely integrates IS capabilities and agility with an AIO, offering fresh perspectives for theme parks in the UAE to navigate technological shifts. The findings suggest that successful digital adaptation relies on balancing technological capabilities with agile practices.

研究目的

本研究旨在探究信息系统（IS）能力、组织敏捷性以及人工智能取向（AIO）是如何影响阿联酋（UAE）境内主题公园的竞争优势（CA）的。

研究设计/方法论/研究方法

我们对341名主题公园从业者开展了问卷调查, 并收集数据。我们利用“偏最小二乘法结构方程模型”对假设加以检验, 并运用多组分析检视控制变量。

研究发现

研究结果表明, 那些拥有强大信息系统能力的主题公园往往更能获得显著的竞争优势。此外, 如果主题公园的组织敏捷性更强, 那么相较竞争对手而言其表现更为优异。然而, 尽管说人工智能工具至关重要, 但其并不一定就能为主题公园带来成功。

研究的原创性/价值性

本研究独创地将信息系统能力、组织敏捷性与人工智能取向相结合, 进而为阿联酋境内主题公园该如何应对技术变革提供了全新的观点。研究结果表明, 数字化转型成功的关键取决于能否在技术能力与敏捷性实践之间取得平衡。

对于实践的启示

主题公园的运营方应一方面当大力投资那些可以提升自身运营效率及客服水平的技术, 另一方面搭建能够灵活且迅速适应市场变化的组织结构。虽然人工智能技术颇有价值, 但阿联酋的各个主题公园当务之急应是强化自身适应市场变化以及有效使用信息系统的的能力, 这直接决定其能否在竞争中获取到源源不断的优势。

Objetivo

Este estudio analiza cómo las capacidades de los sistemas de información (SI), la agilidad organizativa y la orientación a la inteligencia artificial (IA) influyen en la ventaja competitiva (VC) de los parques temáticos operados en los Emiratos Árabes Unidos (EAU).

Diseño/Metodología/enfoque

La investigación se basó en una encuesta aplicada a 341 representantes de parques temáticos. Para evaluar las hipótesis propuestas, se empl

Purpose

This paper aims to analyse the effect of vision, hearing and haptics on tourism metaverse previews and pre-experiences and compares the effects of metaverse previews and pre-experiences on the intention to visit.

Design/methodology/approach

A sample of 172 individuals answered an online survey about their previous interaction with the tourism metaverse – 104 had tourism metaverse previews, and 68 had tourism metaverse pre-experiences. Then, a case study of a tourism metaverse pre-experience was analysed to strengthen and further understand the quantitative study.

Findings

While vision and hearing are significant in tourism metaverse previews, only vision and haptics contribute to obtaining a sense of presence in tourism metaverse pre-experiences, although the potential of hearing. Tourism metaverse pre-experiences have a stronger positive impact on the intention to visit the destination than tourism metaverse previews.

Practical implications

Practitioners should integrate the sense of haptics in the metaverse pre-experiences, despite the costs involved, because the immersive sense of presence has stronger effects on visit intentions than metaverse previews. However, the dependence on sensorial stimuli and the effect on tourism growth may limit the advantages of metaverse as an alternative for impaired tourists and to reduce overtourism.

Originality/value

This paper clarifies the different effects that each sensory stimulus has in the sense of presence, depending on different levels of immersiveness, requiring congruence. The value of metaverse pre-experiences is highlighted with the evidence of strengthening the intention to visit.

目的

本文分析视觉、听觉和触觉对旅游元宇宙预览和预体验的影响, 并比较元宇宙预览和预体验对访问意愿的影响。

设计/方法/方法

172人样本回答了关于他们之前与旅游元宇宙互动的在线调查 - 104人有过旅游元宇宙预览, 68人有过旅游元宇宙预体验。然后, 研究分析了旅游元宇宙预体验的一个案例, 以加强和进一步理解定量研究。

发现

虽然所分析的三种感官刺激在旅游元宇宙预览中很重要, 但只有视觉和触觉有助于在旅游元宇宙预体验中获得存在感, 尽管听觉也具有潜力。旅游元宇宙预体验对访问目的地的意愿有比旅游元宇宙预览更强的积极影响。

原创性

本文阐明了每种感官刺激对临场感的不同影响, 并发现这些影响取决于不同的沉浸感水平和一致性。由于元宇宙预体验可以加强访问意愿, 其价值也得以凸显。

实际意义

尽管成本较高, 但从业者应该将触觉融入元宇宙预体验中, 因为沉浸式临场感对访问意愿的影响比元宇宙预览更大。然而, 对感官刺激的依赖和对旅游业增长的影响可能会限制元宇宙作为残障游客的替代方案和减少过度旅游的优势。

Objetivo

Este artículo analiza el efecto de la visión, la audición y el tacto en las previsualizaciones y pre-experiencias de metaversos turísticos y compara los efectos de las previsualizaciones y pre-experiencias de metaversos en la intención de visita.

Diseño/metodología/enfoque

Una muestra de 172 personas respondió a una encuesta online sobre su interacción previa con el metaverso turístico: 104 habían tenido

Purpose

Framing by dual concern theory (DCT), this study aims to examine how personality traits influence conflict resolution strategies and their impact on fascination and relationship maintenance among romantic partners within the unique context of romantic travel. By focusing on the influence of the travel environment, this research explores how shared travel experiences may alter typical relationship dynamics.

Design/methodology/approach

Using composite-based structural model analysis and importance–performance map analysis (IPMA), the study prioritizes factors contributing to relationship quality, with a specific focus on how the travel environment shapes gender differences in conflict resolution preferences. IPMA ranks these traits and strategies based on their impact on fascination and relationship maintenance in a travel context. Data were collected from romantic partners during travel and analyzed for gender-specific trends.

Findings

The findings reveal that personality traits, particularly openness, play a critical role in shaping conflict resolution strategies such as integrating, obliging and compromising, which in turn enhance fascination and relationship maintenance. Factors such as openness should be prioritized for their significant impact on relationship quality, especially among women, while integrating, agreeableness and obliging are likely to be more influential among men. In addition, the study highlights gender differences in conflict resolution preferences and their impact on relationship dynamics.

Originality/value

This study extends DCT by demonstrating how the romantic tourism environment influences established relationship dynamics, particularly the role of personality traits in conflict resolution. It offers novel insights into how travel settings affect the maintenance of romantic relationships, revealing that relationship practices can shift during travel. Practically, tourism practitioners and destination marketers can leverage these findings by designing romantic travel experiences that foster collaborative conflict resolution and address gender-specific needs. Policymakers are encouraged to create supportive environments for romantic travelers, enhancing satisfaction and relational outcomes.

目的

本研究以双重关注理论为框架, 探讨了在浪漫旅行的独特背景下, 人格特质如何影响冲突解决策略以及其对浪漫伴侣之间的吸引力和关系维持的影响。通过关注旅行环境的影响, 本研究探讨了共享旅行体验如何改变典型的关系动态。

设计/方法/途径

该研究使用基于复合的结构模型分析和重要性——绩效图分析（IPMA）, 优先考虑影响关系质量的因素, 特别关注旅行环境如何塑造在冲突解决偏好中的性别差异。IPMA根据这些特征和策略在旅行环境中对吸引力和关系维持的影响来对其进行排名。在旅行过程中从浪漫伴侣那里收集数据, 并分析特定性别的趋势。

研究结果

研究结果显示, 人格特质, 特别是开放性, 在制定冲突解决策略（如整合、乐于助人和妥协）方面发挥着关键作用, 这反过来又增强了吸引力和关系维持。开放性等因素应优先考虑, 因为其对关系质量有重大影响, 特别是在女性中, 而整合性、亲和性和乐于助人在男性中可能更具影响力。此外, 该研究还强调了冲突解决偏好中的性别差异及其对关系动态的影响。

原创性