A Comprehensive Study of Business Writing Competence Among Business Management Students at Techno Link College, Ethiopia

Abstract

As businesses increasingly rely on written communication for various purposes, the ability to articulate ideas, convey information, and engage stakeholders through written mediums has become a vital competency. This study delves into the challenges faced by students when they write business letter, report and email in English at Techno Link College, Burayu Campus. The research aims to comprehensively analyze the issues surrounding business writing, exploring how students perceive and approach the learning of this crucial skill. To conduct this investigation, a mixed-methods approach was employed and both quantitative and qualitative methodologies were utilized. A sample of 165 students was randomly selected, and their insights were gathered through a survey questionnaire. The findings of the research revealed that the majority of the students struggle to master the art of effective business writing. The results show that the majority of students exhibited poor performance across these essential business communication tasks such as composing emails, letters and reports.