The Impact and Reflection of Vulgar and Ugly Acts in Live Streaming

Mufan Song
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Abstract

This paper examines the proliferation of vulgar live streaming content on platforms like Douyin and TikTok, focusing on its impacts on individual viewers and societal values. Through case studies of two female anchors, it explores the motivations behind creating such content, audience characteristics, and the resulting consequences. The study recommends enhancing content regulations, fostering viewer discernment, and implementing policies to curb the spread of vulgar content, thereby promoting a healthier online environment.
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直播中低俗和丑陋行为的影响与反思
本文探讨了斗鱼和嘀嗒等平台上低俗直播内容的泛滥,重点关注其对个人观众和社会价值观的影响。通过对两位女主播的案例研究,探讨了创作此类内容的动机、受众特点以及由此产生的后果。研究建议加强内容监管,提高观众鉴别能力,并实施相关政策遏制低俗内容的传播,从而促进网络环境的健康发展。
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