Exploring Kenyans’ interactions with misinformation on WhatsApp

Kevin C. Mudavadi, Melissa Tully, David B. Lomoywara
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Abstract

The abundance of misinformation spreading online has precipitated a need to investigate experiences with misinformation in more closed spaces like those found on WhatsApp. Based on interviews with Kenyan adults, this study examines participants’ perceptions of misinformation circulated on WhatsApp and its potential consequences, interactions with misinformation, and decision-making. Findings indicate that participants perceive sharing misinformation on WhatsApp as a means of telling others about what is happening around them. Participants acknowledged the dangers of misinformation spread on WhatsApp but were wary of correcting it because of family and friend dynamics; they were afraid of humiliation or embarrassment; they assumed that the information had not spread to too many others; and they perceived some misinformation as harmless memes.
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探索肯尼亚人与 WhatsApp 上错误信息的互动
网上传播的大量不实信息促使人们需要调查在更封闭的空间(如 WhatsApp 上的空间)中对不实信息的体验。本研究基于对肯尼亚成年人的访谈,考察了参与者对 WhatsApp 上传播的错误信息及其潜在后果的看法、与错误信息的互动以及决策。研究结果表明,参与者认为在 WhatsApp 上分享错误信息是向他人讲述身边发生的事情的一种手段。参与者承认在 WhatsApp 上传播错误信息的危险性,但由于家人和朋友的关系,他们对纠正错误信息持谨慎态度;他们害怕羞辱或尴尬;他们认为信息没有传播给太多人;他们认为一些错误信息是无害的备忘录。
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