Tourists’ ethically responsible participation in animal-based tourism: A configurational impact assessment

IF 4.5 3区 管理学 Q1 BUSINESS Journal of Vacation Marketing Pub Date : 2024-08-06 DOI:10.1177/13567667241268650
Xiaoting Chi, Seongseop (Sam) Kim, Amare Yaekob Chiriko, Heesup Han, Xin Cheng, Bo Meng, Jinkyung Jenny Kim
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Abstract

Ethical concerns about animal-based tourism are raising ongoing attention from the international community, and investigation of tourists’ ethically responsible behaviors in animal eco-tourism is limited. This study investigated the formation of ethically responsible behaviors by integrating constituents from the value-belief-norm (VBN) theory, the norm-activation model (NAM), and the theory of planned behavior (TPB), including biospheric value, altruistic value, ethical beliefs, awareness of ethical issues, ascribed responsibility, personal norm, attitude, social norm, and behavioral intentions with regard to animal-based tourism. The cultural involvement of Confucian harmony and media coverage were found to positively influence awareness of ethical issues. The proposed research framework was further optimized by identifying a moderator, described as perceptions of animal protection. Methodologically, along with structural equation modeling (SEM) analysis, this study also used fuzzy-set qualitative comparative analysis (fsQCA) to evaluate asymmetric configurations (causal recipes) and necessary conditions for predicting different levels of behavioral intentions in animal-based tourism.
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游客参与动物旅游的道德责任:配置影响评估
基于动物的旅游业所引发的伦理问题正在引起国际社会的持续关注,而对游客在动物生态旅游中的伦理责任行为的调查却十分有限。本研究通过整合价值-信念-规范(VBN)理论、规范-激活模型(NAM)和计划行为理论(TPB)中的成分,包括生物圈价值、利他价值、伦理信念、伦理问题意识、责任归属、个人规范、态度、社会规范和行为意向,对动物生态旅游中游客伦理责任行为的形成进行了研究。研究发现,儒家和谐的文化参与和媒体报道对伦理问题意识有积极影响。通过确定调节因素(即动物保护意识),进一步优化了所提出的研究框架。在方法上,除了结构方程建模(SEM)分析之外,本研究还使用了模糊集定性比较分析(fsQCA)来评估非对称配置(因果配方)以及预测动物旅游中不同程度行为意向的必要条件。
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来源期刊
CiteScore
9.70
自引率
15.70%
发文量
54
期刊介绍: Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.
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