Pub Date : 2024-09-17DOI: 10.1177/13567667241279333
YingChuan Wang, Cody Yu-Ling Hsiao, YongYi Zhong, YanCheng Sui
Youth hostels are favoured accommodations among backpackers due to their affordable prices and distinctive features. In particular, they offer excellent opportunities for backpackers to actively participate in social interactions. Customer engagement is closely linked to the principles of relationship marketing and becomes crucial when examining how relationship marketing can be improved to predict their likelihood of revisiting. This study aims to investigate the relationship between satisfaction, trust, commitment and customer engagement. Specifically, it examines how both affective and continuance commitment influence customer engagement. The findings reveal that customer satisfaction has a significant positive impact on both trust and commitment. Interestingly, only affective commitment shows a significant positive influence on customer engagement, while there is no significant relationship between continuance commitment and customer engagement. Based on these results, recommendations are proposed to enhance affective commitment and promote continuance commitment in order to strengthen customer engagement in youth hostels.
{"title":"Can relationship marketing of youth hostels nudge customer engagement?","authors":"YingChuan Wang, Cody Yu-Ling Hsiao, YongYi Zhong, YanCheng Sui","doi":"10.1177/13567667241279333","DOIUrl":"https://doi.org/10.1177/13567667241279333","url":null,"abstract":"Youth hostels are favoured accommodations among backpackers due to their affordable prices and distinctive features. In particular, they offer excellent opportunities for backpackers to actively participate in social interactions. Customer engagement is closely linked to the principles of relationship marketing and becomes crucial when examining how relationship marketing can be improved to predict their likelihood of revisiting. This study aims to investigate the relationship between satisfaction, trust, commitment and customer engagement. Specifically, it examines how both affective and continuance commitment influence customer engagement. The findings reveal that customer satisfaction has a significant positive impact on both trust and commitment. Interestingly, only affective commitment shows a significant positive influence on customer engagement, while there is no significant relationship between continuance commitment and customer engagement. Based on these results, recommendations are proposed to enhance affective commitment and promote continuance commitment in order to strengthen customer engagement in youth hostels.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"27 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142265741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research explores the guests’ perception toward data vulnerability and its impact on the privacy risk, privacy concern, and the perceived benefits of sharing personal data with hotels, which is in response to rising concerns about the personal data collection for service facilitation in hotels. A proposed research framework that explains the antecedents and outcomes of hotel guests’ privacy risk and privacy concern that is related to personal data sharing was examined using the generalized structured component analysis with measurement errors incorporated (GSCAM), the necessary condition analysis (NCA), and a fuzzy-set qualitative comparative analysis (fsQCA). The results expand the antecedents → privacy concerns → outcomes (APCO) model by determining a set of salient variables, such as data access, data breach vulnerabilities, privacy risk, and concern in regards to determining hotel guests’ perceived benefits of sharing personal data. This study provides valuable insights into privacy dynamics, enabling hotel professionals to develop targeted marketing strategies prioritizing both data utilization and guest privacy. It also suggests enhancing data security measures to mitigate concerns and foster trust among guests.
{"title":"Data vulnerability and privacy risk among hotel guests who share personal data","authors":"Pipatpong Fakfare, Noppadol Manosuthi, Jin-Soo Lee, Minkyoung Jin, Heesup Han, Jinkyung Jenny Kim","doi":"10.1177/13567667241276213","DOIUrl":"https://doi.org/10.1177/13567667241276213","url":null,"abstract":"This research explores the guests’ perception toward data vulnerability and its impact on the privacy risk, privacy concern, and the perceived benefits of sharing personal data with hotels, which is in response to rising concerns about the personal data collection for service facilitation in hotels. A proposed research framework that explains the antecedents and outcomes of hotel guests’ privacy risk and privacy concern that is related to personal data sharing was examined using the generalized structured component analysis with measurement errors incorporated (GSCA<jats:sub>M</jats:sub>), the necessary condition analysis (NCA), and a fuzzy-set qualitative comparative analysis (fsQCA). The results expand the antecedents → privacy concerns → outcomes (APCO) model by determining a set of salient variables, such as data access, data breach vulnerabilities, privacy risk, and concern in regards to determining hotel guests’ perceived benefits of sharing personal data. This study provides valuable insights into privacy dynamics, enabling hotel professionals to develop targeted marketing strategies prioritizing both data utilization and guest privacy. It also suggests enhancing data security measures to mitigate concerns and foster trust among guests.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"311 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142224355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The organisations that manage tourism destinations are increasingly working with influencers in their promotional campaigns. Our research analyses how effective the promotion of a destination is according to the type of influencer: human or virtual. We used a design of experiments approach in which 954 participants from generations Y and Z looked at posts of tourism destinations created by the two types of influencers on Instagram. The results suggest that source credibility, parasocial interaction, attitude towards the post and attitude towards the destination are antecedents, direct or indirect, of intention to travel to the destination and to recommend it. The results show that both types of influencers are effective at promoting the destinations, although it was also confirmed that a human influencer is more effective at promoting a destination than a virtual one. Therefore, this study has practical implications for tourism organisations.
管理旅游目的地的机构越来越多地在其宣传活动中与有影响力的人合作。我们的研究分析了不同类型的影响者（人类或虚拟影响者）对旅游目的地的宣传效果有多大影响。我们采用了一种实验设计方法，让来自 Y 代和 Z 代的 954 名参与者在 Instagram 上查看这两类影响者发布的旅游目的地帖子。结果表明，来源可信度、寄生社交互动、对帖子的态度和对目的地的态度是直接或间接影响旅游目的地旅游意向和推荐意向的前因。研究结果表明，两种类型的影响者都能有效地推广目的地，不过也证实了人类影响者比虚拟影响者更能有效地推广目的地。因此，这项研究对旅游组织具有实际意义。
{"title":"The effectiveness of virtual versus human influencer marketing for tourism destinations","authors":"Janet Hernández-Méndez, Nisamar Baute-Díaz, Desiderio Gutiérrez-Taño","doi":"10.1177/13567667241276212","DOIUrl":"https://doi.org/10.1177/13567667241276212","url":null,"abstract":"The organisations that manage tourism destinations are increasingly working with influencers in their promotional campaigns. Our research analyses how effective the promotion of a destination is according to the type of influencer: human or virtual. We used a design of experiments approach in which 954 participants from generations Y and Z looked at posts of tourism destinations created by the two types of influencers on Instagram. The results suggest that source credibility, parasocial interaction, attitude towards the post and attitude towards the destination are antecedents, direct or indirect, of intention to travel to the destination and to recommend it. The results show that both types of influencers are effective at promoting the destinations, although it was also confirmed that a human influencer is more effective at promoting a destination than a virtual one. Therefore, this study has practical implications for tourism organisations.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"60 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142224359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-04DOI: 10.1177/13567667241277210
Hanım Kader Şanlıöz-Özgen, Selcen Seda Türksoy, Eniser Atabay
Hotel businesses focus on diversifying the tools on their hotel web and mobile sites to drive higher returns, conversions, and profit. This orientation has also converged with the pandemic effects. In response to these challenges and opportunities, this study aims to propose a model for assessing the direct online booking competence of hotel businesses via their web and mobile sites. Designed as a multiple case study including 22 hotels, the study proposes an assessment framework (web and mobile site-based direct online booking competence) with an extensive checklist of 107 items in six dimensions (informative and experiential content, user interface, promotional, mobile, and crisis communication). The framework is also effective to classify hotels according to their web and mobile site-based direct online booking competence such as optimal, effective, functional, dynamic, and practical performers with reference to their strengths and weaknesses. The framework serves as a comprehensive assessment tool for hotel businesses to evaluate their position in relation to their competitors and improve their direct online booking competence. Potential customers also consider the necessity of all the index items in hotel web and mobile sites; however, promotional competence followed by mobile and crisis communication is regarded as the most critical dimension.
{"title":"Direct online booking competence of five-star hotels: Model development on web/mobile sites","authors":"Hanım Kader Şanlıöz-Özgen, Selcen Seda Türksoy, Eniser Atabay","doi":"10.1177/13567667241277210","DOIUrl":"https://doi.org/10.1177/13567667241277210","url":null,"abstract":"Hotel businesses focus on diversifying the tools on their hotel web and mobile sites to drive higher returns, conversions, and profit. This orientation has also converged with the pandemic effects. In response to these challenges and opportunities, this study aims to propose a model for assessing the direct online booking competence of hotel businesses via their web and mobile sites. Designed as a multiple case study including 22 hotels, the study proposes an assessment framework (web and mobile site-based direct online booking competence) with an extensive checklist of 107 items in six dimensions (informative and experiential content, user interface, promotional, mobile, and crisis communication). The framework is also effective to classify hotels according to their web and mobile site-based direct online booking competence such as optimal, effective, functional, dynamic, and practical performers with reference to their strengths and weaknesses. The framework serves as a comprehensive assessment tool for hotel businesses to evaluate their position in relation to their competitors and improve their direct online booking competence. Potential customers also consider the necessity of all the index items in hotel web and mobile sites; however, promotional competence followed by mobile and crisis communication is regarded as the most critical dimension.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"62 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142224363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-26DOI: 10.1177/13567667241274548
Rauny Limonta, Felipe Ruiz-Moreno, Attia Abdelkader Ali, Luigi Zingone
The COVID-19 pandemic has forced tourism managers to reevaluate their strategies for attracting visitors and aiding in the recovery of destinations. This new approach emphasizes increased tourist engagement with the destination and stresses the importance of concepts like tourist citizenship behaviors and their willingness to sacrifice. This research investigates the correlations among destination image, tourist citizenship behaviors, and the willingness to sacrifice. By examining these factors, the study provides valuable information into the emotional and cognitive aspects of tourists’ interactions with the destination image and their collaborative behaviors. This information can be used to enhance the visitor experience and the attraction of the destination. Conducted in the captivating city of Manta, Ecuador, this research aims to address the gap in understanding tourists’ perceptions of South American destinations, presenting a unique perspective on the region's tourism potential. Beyond advancing tourism literature, this comprehensive study offers practical approaches for destination marketing organizations to attract tourists and enhance destination competitiveness.
{"title":"The Manta mystique: Destination image and its effect on tourist citizenship behavior and willingness to sacrifice","authors":"Rauny Limonta, Felipe Ruiz-Moreno, Attia Abdelkader Ali, Luigi Zingone","doi":"10.1177/13567667241274548","DOIUrl":"https://doi.org/10.1177/13567667241274548","url":null,"abstract":"The COVID-19 pandemic has forced tourism managers to reevaluate their strategies for attracting visitors and aiding in the recovery of destinations. This new approach emphasizes increased tourist engagement with the destination and stresses the importance of concepts like tourist citizenship behaviors and their willingness to sacrifice. This research investigates the correlations among destination image, tourist citizenship behaviors, and the willingness to sacrifice. By examining these factors, the study provides valuable information into the emotional and cognitive aspects of tourists’ interactions with the destination image and their collaborative behaviors. This information can be used to enhance the visitor experience and the attraction of the destination. Conducted in the captivating city of Manta, Ecuador, this research aims to address the gap in understanding tourists’ perceptions of South American destinations, presenting a unique perspective on the region's tourism potential. Beyond advancing tourism literature, this comprehensive study offers practical approaches for destination marketing organizations to attract tourists and enhance destination competitiveness.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"1 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142224357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-14DOI: 10.1177/13567667241270790
Bongran Lucia Sun, Woo Gon Kim
The principal aim of this research is to elucidate the causal dynamics among cultural values (namely collectivism, long-term orientation, and power distance), ethical attitudes (with a focus on teleological evaluation), and the propensity of consumers to opt for green hotels, all conceptualized within the Value-Attitude-Behavior (VAB) theoretical framework. This study further investigates the moderating role of status consumption on the relationship between power distance and ethical attitudes, as well as the impact of green purchasing behaviors on consumers’ subjective well-being. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze data from 380 Korean respondents. The results confirmed the significance of all six hypothesized relationships: the three cultural values significantly impact teleological evaluations, status consumption has a significant moderating effect between power distance and teleological evaluation, and teleological evaluations significantly influence green purchase behavior, which in turn enhances consumers’ subjective well-being. These findings advance theoretical discussions and provide practical insights for the tourism and hospitality industry.
{"title":"Exploring the influence of cultural values on green purchasing and its consequence","authors":"Bongran Lucia Sun, Woo Gon Kim","doi":"10.1177/13567667241270790","DOIUrl":"https://doi.org/10.1177/13567667241270790","url":null,"abstract":"The principal aim of this research is to elucidate the causal dynamics among cultural values (namely collectivism, long-term orientation, and power distance), ethical attitudes (with a focus on teleological evaluation), and the propensity of consumers to opt for green hotels, all conceptualized within the Value-Attitude-Behavior (VAB) theoretical framework. This study further investigates the moderating role of status consumption on the relationship between power distance and ethical attitudes, as well as the impact of green purchasing behaviors on consumers’ subjective well-being. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze data from 380 Korean respondents. The results confirmed the significance of all six hypothesized relationships: the three cultural values significantly impact teleological evaluations, status consumption has a significant moderating effect between power distance and teleological evaluation, and teleological evaluations significantly influence green purchase behavior, which in turn enhances consumers’ subjective well-being. These findings advance theoretical discussions and provide practical insights for the tourism and hospitality industry.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"9 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142224362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-12DOI: 10.1177/13567667241268663
Arun Aggarwal, Santosh Malkoti, Anjali Xess, Ishani Sharma, Amit Mittal
This research endeavors to analyze the impact of sustainability practices (SP) on the revisit intentions (RVI) and recommendation intentions (RCI) of young professionals staying in budget hotels through the mediating effect of guest comfort (GC). The study also examines the moderating role of technology readiness (TR) of the guest on the proposed relationships. Data were collected from 505 young Indian professionals working in service sectors located in Chandigarh Tri-city and Delhi NCR (India) and who travel for work and stay at mid-priced hotels. The structural equation modeling (SEM) technique was used to analyze the proposed hypotheses. The results show that SP has a positive impact on GC, RVI, and RCI. Further, GC has positive impact on RVI and RCI. The results also show that TR moderates the relationship between SP and GC. Finally, the relationship between GC and RCI is also moderated by TR. Customers’ RVI and RCI are not only created when hotels incorporate SP but also when the degree of GC is not compromised but enhanced. In this way, it is recommended that managers carefully use the SP as an important tool to raise the level of GC. The study reveals that young professionals tend to have strong RVI and RCI toward such hotels, which have implemented technology and SP in the hotel operations while maintaining the GC level. In this sense, the SP implemented by the hotels acts as a strategic tool in the creation of GC, RVI, and RCI.
{"title":"Why do hotels go for sustainable practices? Eliciting the behavioral intentions of mid-market hotel guests","authors":"Arun Aggarwal, Santosh Malkoti, Anjali Xess, Ishani Sharma, Amit Mittal","doi":"10.1177/13567667241268663","DOIUrl":"https://doi.org/10.1177/13567667241268663","url":null,"abstract":"This research endeavors to analyze the impact of sustainability practices (SP) on the revisit intentions (RVI) and recommendation intentions (RCI) of young professionals staying in budget hotels through the mediating effect of guest comfort (GC). The study also examines the moderating role of technology readiness (TR) of the guest on the proposed relationships. Data were collected from 505 young Indian professionals working in service sectors located in Chandigarh Tri-city and Delhi NCR (India) and who travel for work and stay at mid-priced hotels. The structural equation modeling (SEM) technique was used to analyze the proposed hypotheses. The results show that SP has a positive impact on GC, RVI, and RCI. Further, GC has positive impact on RVI and RCI. The results also show that TR moderates the relationship between SP and GC. Finally, the relationship between GC and RCI is also moderated by TR. Customers’ RVI and RCI are not only created when hotels incorporate SP but also when the degree of GC is not compromised but enhanced. In this way, it is recommended that managers carefully use the SP as an important tool to raise the level of GC. The study reveals that young professionals tend to have strong RVI and RCI toward such hotels, which have implemented technology and SP in the hotel operations while maintaining the GC level. In this sense, the SP implemented by the hotels acts as a strategic tool in the creation of GC, RVI, and RCI.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"4 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141936274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-12DOI: 10.1177/13567667241269057
Hang Li, Siyue Chen, Biao He, Gengzhi Huang
The subjective well-being (SWB) of older adult sojourners is a complex psychological phenomenon. This study employs a combined approach of partial least squares structural equation modeling (PLS-SEM) and fuzzy qualitative comparative analysis (fsQCA) to investigate the linear and nonlinear effects of motivation on the SWB of older adult sojourners. The results indicate that relaxation and decompression, wellness retreats, escape, and self-actualization motivations have a significant positive impact on the SWB of older adult sojourners. However, simple antecedent variables do not individually constitute the necessary conditions for high-level SWB; each variable requires a conditional combination with other factors to generate high-level SWB. Furthermore, this study reveals that nine different combinations of fsQCA consistently lead to high levels of SWB in older adult sojourners. These nine combinations can be categorized into five specific causal pathways, with the escape motivation serving as a core condition in each pathway. This study extends the research on senior residential tourism and offers practical insights for enhancing the competitiveness of senior residential tourism destinations.
{"title":"The role of motivation in the subjective well-being of older adult sojourners: An investigation using a hybrid technique of PLS-SEM and fsQCA","authors":"Hang Li, Siyue Chen, Biao He, Gengzhi Huang","doi":"10.1177/13567667241269057","DOIUrl":"https://doi.org/10.1177/13567667241269057","url":null,"abstract":"The subjective well-being (SWB) of older adult sojourners is a complex psychological phenomenon. This study employs a combined approach of partial least squares structural equation modeling (PLS-SEM) and fuzzy qualitative comparative analysis (fsQCA) to investigate the linear and nonlinear effects of motivation on the SWB of older adult sojourners. The results indicate that relaxation and decompression, wellness retreats, escape, and self-actualization motivations have a significant positive impact on the SWB of older adult sojourners. However, simple antecedent variables do not individually constitute the necessary conditions for high-level SWB; each variable requires a conditional combination with other factors to generate high-level SWB. Furthermore, this study reveals that nine different combinations of fsQCA consistently lead to high levels of SWB in older adult sojourners. These nine combinations can be categorized into five specific causal pathways, with the escape motivation serving as a core condition in each pathway. This study extends the research on senior residential tourism and offers practical insights for enhancing the competitiveness of senior residential tourism destinations.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"1 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142224364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-12DOI: 10.1177/13567667241268369
Ilma Aulia Zaim, Dimitrios Stylidis, Konstantinos Andriotis, Anthony Thickett
Νon-visitors comprise a lucrative but underexplored segment in the tourism literature. This study fills a research gap on non-visitors by proposing a new typology contributing to a better understanding of their travel motivations and intentions to visit or not a destination, after being exposed to user-generated video content online. Semi-structured in-depth interviews facilitated via two tourist videos of Raja Ampat, Indonesia, available on YouTube, were conducted with 31 Indonesians and 30 British non-visitors. Findings indicate the presence of five types of non-visitors based on travel motivations: neophiles, nationalists, narcissists, volunteers, and reluctant non-goers. The study contributes to a better understanding of non-visitors’ motivations across different cultures and sheds some light on how user-generated video content shapes visit intentions among those who have never visited a destination. In practical terms, the study offers prudent knowledge on enhancing the possibility that non-visitors will turn into goers.
{"title":"Does user-generated video content motivate individuals to visit a destination? A non-visitor typology","authors":"Ilma Aulia Zaim, Dimitrios Stylidis, Konstantinos Andriotis, Anthony Thickett","doi":"10.1177/13567667241268369","DOIUrl":"https://doi.org/10.1177/13567667241268369","url":null,"abstract":"Νon-visitors comprise a lucrative but underexplored segment in the tourism literature. This study fills a research gap on non-visitors by proposing a new typology contributing to a better understanding of their travel motivations and intentions to visit or not a destination, after being exposed to user-generated video content online. Semi-structured in-depth interviews facilitated via two tourist videos of Raja Ampat, Indonesia, available on YouTube, were conducted with 31 Indonesians and 30 British non-visitors. Findings indicate the presence of five types of non-visitors based on travel motivations: neophiles, nationalists, narcissists, volunteers, and reluctant non-goers. The study contributes to a better understanding of non-visitors’ motivations across different cultures and sheds some light on how user-generated video content shapes visit intentions among those who have never visited a destination. In practical terms, the study offers prudent knowledge on enhancing the possibility that non-visitors will turn into goers.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"30 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142224365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-08DOI: 10.1177/13567667241268696
Mar Alguero-Boronat, Miguel Angel Moliner-Tena, Rosa María Rodríguez-Artola
This research delves into the impact of LGBTIQ+ communities’ motivations on the memorable destination experiences of 517 queer travellers. The primary goal is to unravel the influence of motivational factors (with special attention to LGBTIQ+ motivations) on the creation of memorable destination experiences, with a specific focus on scrutinising the moderating effects of gender identity and sexual orientation. It systematically examines both the homogeneity and heterogeneity within the spectrum of LGBTIQ+ tourists. The quantitative analysis of data, collected through an online questionnaire, reveals a notable consistency in tourist motivations regarding sexual orientations, and some diversity in represented gender identities. Pull LGBTIQ+ motivations do not exert a significant influence nor impact on the memorable experiences of queer tourists. By exploring the dynamics of LGBTIQ+ travellers, this study contributes significantly to our understanding of their motivations, shedding light on both commonalities and distinctions within LGBTIQ+ communities.
{"title":"LGBTIQ+ tourist motivations and memorable destination experience: The moderating effect of gender identity and sexual orientation","authors":"Mar Alguero-Boronat, Miguel Angel Moliner-Tena, Rosa María Rodríguez-Artola","doi":"10.1177/13567667241268696","DOIUrl":"https://doi.org/10.1177/13567667241268696","url":null,"abstract":"This research delves into the impact of LGBTIQ+ communities’ motivations on the memorable destination experiences of 517 queer travellers. The primary goal is to unravel the influence of motivational factors (with special attention to LGBTIQ+ motivations) on the creation of memorable destination experiences, with a specific focus on scrutinising the moderating effects of gender identity and sexual orientation. It systematically examines both the homogeneity and heterogeneity within the spectrum of LGBTIQ+ tourists. The quantitative analysis of data, collected through an online questionnaire, reveals a notable consistency in tourist motivations regarding sexual orientations, and some diversity in represented gender identities. Pull LGBTIQ+ motivations do not exert a significant influence nor impact on the memorable experiences of queer tourists. By exploring the dynamics of LGBTIQ+ travellers, this study contributes significantly to our understanding of their motivations, shedding light on both commonalities and distinctions within LGBTIQ+ communities.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"31 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141936276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：