{"title":"Stylization of history and heritage commodification: The linguistic landscape of refabricated historical streets in Chinese cities","authors":"","doi":"10.1016/j.langcom.2024.06.001","DOIUrl":null,"url":null,"abstract":"<div><p>This paper examines the linguistic landscape of refurbished historical streets to reveal the semiotic construction of antiquity and commodification of heritage. Based on signage data collected from four historical blocs in Shanghai, Hangzhou and Ningbo in East China, this study reveals how Chinese semiotic artifacts contribute to stylizing antiquity and reinvigorating the space of consumption. Results suggest that the fabricated historical streets sustain the tourism rhetoric of cultural pride and commercial profit by appealing to history, tradition, exoticism, and nostalgia. The study problematizes orchestrated heritage tourism and points to the use of English as potentially subversive in the Chinese linguistic landscape.</p></div>","PeriodicalId":47575,"journal":{"name":"Language & Communication","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2024-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Language & Communication","FirstCategoryId":"98","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0271530924000430","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
This paper examines the linguistic landscape of refurbished historical streets to reveal the semiotic construction of antiquity and commodification of heritage. Based on signage data collected from four historical blocs in Shanghai, Hangzhou and Ningbo in East China, this study reveals how Chinese semiotic artifacts contribute to stylizing antiquity and reinvigorating the space of consumption. Results suggest that the fabricated historical streets sustain the tourism rhetoric of cultural pride and commercial profit by appealing to history, tradition, exoticism, and nostalgia. The study problematizes orchestrated heritage tourism and points to the use of English as potentially subversive in the Chinese linguistic landscape.
期刊介绍：
This journal is unique in that it provides a forum devoted to the interdisciplinary study of language and communication. The investigation of language and its communicational functions is treated as a concern shared in common by those working in applied linguistics, child development, cultural studies, discourse analysis, intellectual history, legal studies, language evolution, linguistic anthropology, linguistics, philosophy, the politics of language, pragmatics, psychology, rhetoric, semiotics, and sociolinguistics. The journal invites contributions which explore the implications of current research for establishing common theoretical frameworks within which findings from different areas of study may be accommodated and interrelated. By focusing attention on the many ways in which language is integrated with other forms of communicational activity and interactional behaviour, it is intended to encourage approaches to the study of language and communication which are not restricted by existing disciplinary boundaries.
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