Exploring the influence of socio-economic aspects on the use of electric scooters using machine learning applications: A case study in the city of Palermo

IF 4.1 2区 工程技术 Q2 BUSINESS Research in Transportation Business and Management Pub Date : 2024-07-26 DOI:10.1016/j.rtbm.2024.101172
Tiziana Campisi , Emre Kuşkapan , M. Yasin Çodur , Dilum Dissanayake
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Abstract

Most European countries have been committed to reducing their carbon footprint, combating climate change, and reducing the air pollution typical in large cities over the past decade. Among current solutions that can be adopted are the replacement of fuel-powered means of transport with electric ones, as well as the introduction of car sharing, bike sharing and electric scooters.

The post-pandemic phase was characterized by a greater propensity to use these means of transport as they were perceived as a healthier choice (for a greater possibility of implementing social distancing) and cheaper (for the diffusion of shared services). The study of modal choice depends on socio-economic structures. The present work analyses data related to socio-economic factors (work, income and other) to examine the tendency to use electric scooters in the metropolis of Palermo, Sicily, through machine learning algorithms.

The comparison of different algorithms allowed us to underline how the multilayer perceptron algorithm obtained the best classification among the minimal sequential optimization algorithms. The findings also highlight middle-income and freelancer people as being more likely to use micro-mobility than others. Contrary to what was thought, these findings revealed that micro-mobility is not just a preferred mode of transport for low-income people or students. These trends will be able to encourage continuous monitoring of the relevant factors and will be able to help political decision-makers to increase and improve the diffusion of micro-mobility and to direct marketing campaigns to the groups identified here.

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利用机器学习应用探索社会经济因素对电动滑板车使用的影响:巴勒莫市案例研究
在过去十年中,大多数欧洲国家一直致力于减少碳足迹、应对气候变化和减少大城市典型的空气污染。目前可以采用的解决方案包括用电动交通工具取代燃油交通工具,以及引入汽车共享、自行车共享和电动滑板车。"大流行病 "后阶段的特点是,人们更倾向于使用这些交通工具,因为人们认为它们是更健康的选择(更有可能拉近社会距离),而且更便宜(有利于共享服务的推广)。对交通方式选择的研究取决于社会经济结构。本作品分析了与社会经济因素(工作、收入及其他)相关的数据,通过机器学习算法研究了在西西里岛巴勒莫大都市使用电动滑板车的倾向。通过对不同算法的比较,我们强调了多层感知器算法如何在最小顺序优化算法中获得最佳分类。研究结果还显示,中等收入人群和自由职业者比其他人更有可能使用微型移动设备。与人们的想象相反,这些研究结果表明,微型交通并不仅仅是低收入人群或学生的首选交通方式。这些趋势将能够鼓励对相关因素进行持续监测,并能够帮助政治决策者增加和改善微型交通的普及,并将营销活动引向在此确定的群体。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
7.10
自引率
8.30%
发文量
175
期刊介绍: Research in Transportation Business & Management (RTBM) will publish research on international aspects of transport management such as business strategy, communication, sustainability, finance, human resource management, law, logistics, marketing, franchising, privatisation and commercialisation. Research in Transportation Business & Management welcomes proposals for themed volumes from scholars in management, in relation to all modes of transport. Issues should be cross-disciplinary for one mode or single-disciplinary for all modes. We are keen to receive proposals that combine and integrate theories and concepts that are taken from or can be traced to origins in different disciplines or lessons learned from different modes and approaches to the topic. By facilitating the development of interdisciplinary or intermodal concepts, theories and ideas, and by synthesizing these for the journal''s audience, we seek to contribute to both scholarly advancement of knowledge and the state of managerial practice. Potential volume themes include: -Sustainability and Transportation Management- Transport Management and the Reduction of Transport''s Carbon Footprint- Marketing Transport/Branding Transportation- Benchmarking, Performance Measurement and Best Practices in Transport Operations- Franchising, Concessions and Alternate Governance Mechanisms for Transport Organisations- Logistics and the Integration of Transportation into Freight Supply Chains- Risk Management (or Asset Management or Transportation Finance or ...): Lessons from Multiple Modes- Engaging the Stakeholder in Transportation Governance- Reliability in the Freight Sector
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