{"title":"Unwrapped Voices: Thematic Mapping of Consumer Behavior at the Bottom of the Pyramid","authors":"K Uttam, Rahul Thangeda","doi":"10.1080/10875549.2024.2379771","DOIUrl":null,"url":null,"abstract":"Emerging countries are populated with low-income consumers. Academics and corporations have paid little attention to studies that would provide light on consumer behavior in these countries. To acc...","PeriodicalId":46177,"journal":{"name":"Journal of Poverty","volume":"29 1","pages":""},"PeriodicalIF":0.9000,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Poverty","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10875549.2024.2379771","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"SOCIAL WORK","Score":null,"Total":0}
引用次数: 0
Abstract
Emerging countries are populated with low-income consumers. Academics and corporations have paid little attention to studies that would provide light on consumer behavior in these countries. To acc...
期刊介绍：
The Journal of Poverty is the first refereed journal to recognize the inequalities in our social, political, and economic structures, presenting progressing strategies that expand society"s increasingly narrow notions of poverty and inequality. The journal"s broad understanding of poverty—more inclusive than the traditional view—keeps the focus on people"s need for education, employment, safe and affordable housing, nutrition, and adequate medical care, and on interventions that range from direct practice to community organization to social policy analysis. The journal"s articles will increase your knowledge and awareness of oppressive forces such as racism, sexism, classism, and homophobia that contribute to the maintenance of poverty and inequality.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
