{"title":"The demand for safety measures in the hospitality industry: Changes over three phases of a pandemic","authors":"Lori Pennington-Gray , Seonjin Lee","doi":"10.1016/j.ijhm.2024.103873","DOIUrl":null,"url":null,"abstract":"<div><p>This study examined three phases of a pandemic for changes in demand for safety measures implemented by the hospitality industry. Findings suggested that as demands for safety changed over the different phases, the interplay between safety compliance and the three pillars of the Social Impact theory became more pronounced. Results found that health and hygiene practices became significantly more influential in travel decisions, while contactless technology maintained a negative impact on the immediacy of future travel intention. In contrast, crisis messaging had an increasingly positive impact, exacerbated by political polarization and perceptions. The relevance of physical distancing in travel decisions showed no statistical significance, most likely due to \"caution fatigue\", improved industry safety protocols, and a focus shift towards vaccination. Meanwhile, the role of personal protection equipment in travel planning evolved, starting strong but decreasing in importance as vaccines took prominence and travelers adapted to new norms.</p></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":null,"pages":null},"PeriodicalIF":9.9000,"publicationDate":"2024-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Hospitality Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0278431924001853","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
This study examined three phases of a pandemic for changes in demand for safety measures implemented by the hospitality industry. Findings suggested that as demands for safety changed over the different phases, the interplay between safety compliance and the three pillars of the Social Impact theory became more pronounced. Results found that health and hygiene practices became significantly more influential in travel decisions, while contactless technology maintained a negative impact on the immediacy of future travel intention. In contrast, crisis messaging had an increasingly positive impact, exacerbated by political polarization and perceptions. The relevance of physical distancing in travel decisions showed no statistical significance, most likely due to "caution fatigue", improved industry safety protocols, and a focus shift towards vaccination. Meanwhile, the role of personal protection equipment in travel planning evolved, starting strong but decreasing in importance as vaccines took prominence and travelers adapted to new norms.
期刊介绍:
The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation.
In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field.
The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.