The perceived usability of vehicle sharing mobile application: An integration of UTAUT, pro-environmental behavior, and system usability scale

IF 2.4 Q3 TRANSPORTATION Case Studies on Transport Policy Pub Date : 2024-08-14 DOI:10.1016/j.cstp.2024.101276
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Abstract

Vehicle sharing is one of the most innovative ways to transport business and management. The purpose of this study was to determine factors affecting the perceived usability of vehicle-sharing mobile applications by integrating the Unified Theory of Acceptance and Use of Technology (UTAUT), pro-environmental behavior (PEB), and system usability scale (SUS). 206 Taiwanese filled out an online questionnaire with 65 questions which was shared using a convenience sampling approach. Partial Least Squares-Structural Equation showed that perceived usability was found to be significantly influenced by price value, environmental concern, authority support, behavioral intention, and actual use. Interestingly, authority support was found to have the highest significant indirect effect on perceived usability, indicating that vehicle-sharing mobile applications must be supported by the national government in order for people to consistently use them. This study is one of the first studies that analyzed vehicle sharing, particularly the mobile application. The findings of this study may be used as a guideline or strategy for the national government to reduce environmental risks caused by thousands of vehicles in the country, for vehicle-sharing companies to further boost their profit, and for other investors who intend on utilizing mobile applications for their market.

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车辆共享移动应用程序的可用性感知:UTAUT、亲环境行为和系统可用性量表的整合
车辆共享是运输业务和管理中最具创新性的方式之一。本研究旨在通过整合技术接受和使用统一理论(UTAUT)、亲环境行为(PEB)和系统可用性量表(SUS),确定影响车辆共享移动应用可用性感知的因素。206 名台湾人填写了一份在线问卷,其中包括 65 个问题,问卷采用便利抽样法进行分享。偏最小二乘法-结构方程显示,价格价值、环境关注、权威支持、行为意向和实际使用对感知可用性有显著影响。有趣的是,权威支持对感知可用性的间接影响最大,这表明车辆共享移动应用程序必须得到国家政府的支持,人们才能持续使用。本研究是对车辆共享,尤其是移动应用程序进行分析的首批研究之一。本研究的结果可作为国家政府的指导方针或战略,以减少国内成千上万辆汽车造成的环境风险;也可作为车辆共享公司的指导方针或战略,以进一步提高其利润;还可作为其他有意利用移动应用程序开拓市场的投资者的指导方针或战略。
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CiteScore
5.00
自引率
12.00%
发文量
222
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