Sustainable marketing mix and supply chain integration: A systematic review and research agenda

IF 3.3 2区社会学 Q2 ENVIRONMENTAL SCIENCES Sustainable Futures Pub Date : 2024-08-11 DOI:10.1016/j.sftr.2024.100269

Ruchi Garg , Ritu Chhikara , Gautam Agrawal , Rubal Rathi , Yashasvi Arya

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Abstract

This study systematically reviews and synthesizes the extant academic literature on sustainable marketing mix through the lens of sustainable supply chain management. Following stringent inclusion/exclusion criteria for journal selection, this study reviews 972 research papers published through a qualitative systematic review and quantitative bibliometric analysis. It presents the top publication trends and overarching themes derived through bibliographic coupling. The analysis indicated that a sustainable supply chain is integral to the sustainable marketing mix. It is crucial to manage the various facets of the supply chain, such as enablers, barriers, and logistical practices, to contribute largely towards sustainable development goals. This is the pioneer study to uncover the components of a sustainable marketing mix and sustainable supply chain and integrate them into a conceptual framework to strengthen their theoretical roots. As emerging from the various thematic structures, this review provides insightful avenues for future research.

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可持续营销组合与供应链整合：系统回顾与研究议程

本研究通过可持续供应链管理的视角，系统回顾并综合了有关可持续营销组合的现有学术文献。本研究遵循严格的纳入/排除期刊选择标准，通过定性系统回顾和定量文献计量分析，对已发表的 972 篇研究论文进行了回顾。本研究介绍了通过书目耦合得出的主要出版趋势和总体主题。分析表明，可持续供应链是可持续营销组合不可或缺的一部分。管理供应链的各个环节，如促进因素、障碍和物流实践，对于在很大程度上实现可持续发展目标至关重要。这是一项开创性的研究，旨在揭示可持续营销组合和可持续供应链的组成部分，并将其整合到一个概念框架中，以加强其理论基础。从不同的主题结构中可以看出，本综述为今后的研究提供了富有洞察力的途径。

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来源期刊

Sustainable Futures Social Sciences-Sociology and Political Science

CiteScore

9.30

自引率

1.80%

发文量

审稿时长

71 days

期刊介绍： Sustainable Futures: is a journal focused on the intersection of sustainability, environment and technology from various disciplines in social sciences, and their larger implications for corporation, government, education institutions, regions and society both at present and in the future. It provides an advanced platform for studies related to sustainability and sustainable development in society, economics, environment, and culture. The scope of the journal is broad and encourages interdisciplinary research, as well as welcoming theoretical and practical research from all methodological approaches.