Conspicuous consumption and conscientious conservation: Testing for a status-prosociality link through need for uniqueness and variety seeking

IF 3.7 Q2 ENVIRONMENTAL SCIENCES Cleaner and Responsible Consumption Pub Date : 2024-08-26 DOI:10.1016/j.clrc.2024.100219
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Abstract

Whereas the environmental impact of buying luxury goods is debated, there is evidence that purchasing such products—often referred to as conspicuous consumption—can be more sustainable than hoarding cheaper alternatives because luxury goods are more durable and are often passed down through generations, resulting in fewer resources being consumed by the average consumer. Contrary to popular beliefs that conspicuous consumption is inconsistent with environmental concerns, recent studies demonstrate that conspicuous consumption is sometimes positively associated with proenvironmentalism. However, less is known about the psychological mechanisms responsible for this counterintuitive association. In this research, we propose and find that conspicuous consumption orientation is positively related to proenvironmental consumption values, with this relationship being mediated by consumers' need for uniqueness and variety seeking. The proposed framework was tested and supported by a large-scale cross-sectional survey (N = 1400; 59.9% women), with data analyzed using structural equation modeling. Together, the current findings shed light on the processes that explain the link between conspicuous consumption and proenvironmental purchasing preferences, with the current results suggesting that consumers’ tendency to seek unique and varied options in the marketplace may be used to promote sustainable consumption.

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显性消费和自觉保护:通过对独特性和多样性的追求来检验地位与社会性之间的联系
尽管人们对购买奢侈品对环境的影响存在争议,但有证据表明,购买这类产品--通常被称为炫耀性消费--比囤积廉价替代品更具有可持续性,因为奢侈品更耐用,通常会代代相传,导致普通消费者消耗的资源更少。与显性消费与环境问题不符的普遍看法相反,最近的研究表明,显性消费有时与环保主义呈正相关。然而,人们对造成这种反直觉关联的心理机制却知之甚少。在这项研究中,我们提出并发现,显性消费取向与亲环境消费价值观呈正相关,而消费者对独特性和多样性的需求则是这种关系的中介。我们通过一项大规模的横截面调查(N = 1400;59.9% 为女性)对所提出的框架进行了检验和支持,并使用结构方程模型对数据进行了分析。目前的研究结果表明,消费者在市场上寻求独特和多样化选择的倾向可用于促进可持续消费。
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来源期刊
Cleaner and Responsible Consumption
Cleaner and Responsible Consumption Social Sciences-Social Sciences (miscellaneous)
CiteScore
4.70
自引率
0.00%
发文量
40
审稿时长
99 days
期刊最新文献
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