{"title":"The evolution of digital public relations research","authors":"Eyun-Jung Ki , Tugce Ertem-Eray , Gabriele Hayden","doi":"10.1016/j.pubrev.2024.102505","DOIUrl":null,"url":null,"abstract":"<div><p>This bibliometric analysis examines the evolution of digital public relations research over a 27-year span and assesses its academic trajectory. This study seeks to clarify 1) the prominent contributors to the field, 2) key articles shaping the field of digital public relations, and 3) the predominant research themes explored longitudinally. The data, encompassing citations in six public relations journals from the inception of digital public relations until 2022, allow us to conclude that the growth and popularity of digital public relations is steady in the scholarship. Our findings offer a comprehensive overview of the current research and highlight the integral facets that have consistently underpinned digital public relations research.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 5","pages":"Article 102505"},"PeriodicalIF":4.1000,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Public Relations Review","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0363811124000845","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This bibliometric analysis examines the evolution of digital public relations research over a 27-year span and assesses its academic trajectory. This study seeks to clarify 1) the prominent contributors to the field, 2) key articles shaping the field of digital public relations, and 3) the predominant research themes explored longitudinally. The data, encompassing citations in six public relations journals from the inception of digital public relations until 2022, allow us to conclude that the growth and popularity of digital public relations is steady in the scholarship. Our findings offer a comprehensive overview of the current research and highlight the integral facets that have consistently underpinned digital public relations research.
期刊介绍：
The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.
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