Effective tourism destination stories: Matching effects between story type and destination type

IF 7.6 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Hospitality and Tourism Management Pub Date : 2024-09-01 DOI:10.1016/j.jhtm.2024.08.011

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Abstract

Stories are a powerful tool for enhancing tourism. However, the factors that contribute to effective destination storytelling are poorly understood. Hence, this study investigates how destination type and destination gender influence the destination story design. Four scenario-based experiments were conducted online, using various experimental stimuli. This study verified the matching effect between destination story type (factual vs. fictional), destination gender (feminine vs. masculine), and destination type (hedonic vs. utilitarian). Specifically, factual stories are more effective for masculine destinations, while fictional stories better suit feminine destinations. The results also indicate that fictional stories are more suitable for hedonic destinations, whereas factual stories are preferable for utilitarian ones. Additionally, the mediating effects of imagination proclivity and emotional arousal were examined. Overall, this study provides valuable practical insights into the design and promotion of tourist destinations.

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有效的旅游目的地故事：故事类型与目的地类型之间的匹配效应

故事是提升旅游业的有力工具。然而，人们对促成有效目的地故事的因素了解甚少。因此，本研究调查了目的地类型和目的地性别如何影响目的地故事设计。本研究使用不同的实验刺激，在网上进行了四次基于情景的实验。本研究验证了目的地故事类型（事实型与虚构型）、目的地性别（女性型与男性型）和目的地类型（享乐型与功利型）之间的匹配效应。具体来说，事实故事对男性目的地更有效，而虚构故事更适合女性目的地。结果还表明，虚构故事更适合享乐型目的地，而事实故事更适合功利型目的地。此外，研究还考察了想象力倾向和情绪唤醒的中介效应。总之，本研究为旅游目的地的设计和推广提供了宝贵的实用见解。

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来源期刊

Journal of Hospitality and Tourism Management Multiple-

CiteScore

13.30

自引率

8.40%

发文量

177

审稿时长

45 days

期刊介绍： Journal Name: Journal of Hospitality and Tourism Management Affiliation: Official journal of CAUTHE (Council for Australasian Tourism and Hospitality Education Inc.) Scope: Broad range of topics including: Tourism and travel management Leisure and recreation studies Emerging field of event management Content: Contains both theoretical and applied research papers Encourages submission of results of collaborative research between academia and industry.